Rob has spent 3 decades developing strategy for some of the biggest and most creatively demanding clients in the World, including NIKE, Converse, IKEA, Spotify, Meta, Gentle Monster, Virgin and heavy metal gods, Metallica.

With a reputation forged from leading award-winning teams and work at Cynic (USA), Wieden+Kennedy (Asia) and R/GA (Europe), Rob is currently CSO at Colenso (NZ) where In the last 3 years, he has seen his team of talented misfits win the WARC/Cannes Effectiveness Grand Prix, the ‘Best of the Best’ Global Effie, the World’s Most Effective creative campaign (WARC), consecutive Cannes Grand Prix' as well as be named 'Agency of the Year' by orgs including the NZ Effies, Campaign Asia, and, most recently, the London International Awards.

He tries to be humble about this, but fails.

Rob believes passionately in culture, creativity and chaos and is proud to have been called an ‘asshole’ by Lars Ulrich, Richard Branson and Dan Wieden.