Shiny Hsin-Ning Lee
Shiny Hsin-Ning Lee
Creative Director
Whatever
TAIWAN
Biography
Shiny Lee is a Taipei-born, Tokyo-raised, and New York-trained creative director. Her career began with an internship at Rhizomatiks, followed by a design role at PARTY. She then joined Whatever, where she crafted award-winning campaigns for brands such as Uber Eats and 7-Eleven.
Her accolades include awards at Spikes Asia, D&AD, One Show Greater China, Adobe Design Achievement Awards, LIA Chinese Creativity, Effie Greater China, AdFest, ADC Awards, Clio Awards, New York Festivals, YouTube Works Awards, and AD STARS. She has judged Cannes Lions, One Show, Spikes Asia, YouTube Works Awards, LIA Chinese Creativity Show, ACC Tokyo Creativity Awards, Digital Singularity Awards, and more.
Moreover, Shiny is a part-time professor in the Department of Communications Design at Shih Chien University. Through her work and teaching, she is deeply committed to fostering inclusion, equality, and diversity.