Chief Creative Officer at Special Australia, Partner at Special U.S. and Special London, Australia, USA and UK
Special, AUSTRALIA, USA AND UK
Tom Martin is a Partner and CCO at Special Group Australia. Throughout his career Tom has been responsible for many highly effective, award winning campaigns such as Four’N Twenty's Magic Salad Plate, Cricket Australia's Big Warnie, Guide Dog Australia’s Support Scent, Tourism Victoria's Remote Control Tourist, Pedigree's K9FM and the controversial interactive film Stop The Horror. He is also renowned for turning the banking world on its head with the NAB ‘Break Up’ Campaign, which took out a Cannes Grand Prix and three Grand Prix Spikes.
Since being at Special Group, he helped create the Uber Eats Australian Open Ambush and Good Morning World. AO Ambush was declared as a groundbreaking media integration and completely innovative way of doing sports sponsorship. It also won 6 Lions making it the most awarded Australian job at Cannes in 2019, and Good Morning World was just voted the world's most effective at the Global Effies: Multi region Competition.
Tom has hundreds of advertising awards to his name, including 37 Cannes Lions, a Cannes Lions Grand Prix, a D&AD Black Pencil, multiple Yellow Pencils, a One Show Gold Pencil and a record 5 Best in Shows at AWARD.