Yuliya Tushina is a highly accomplished leader in the advertising industry, currently serving as the Managing Director of GForce Kazakhstan, the leading creative agency in Central Asia, and as the Director of Creative Transformation for DASM, the largest communication group in the region. With over 18 years of experience, she has a proven track record of driving transformative growth and innovation across multidisciplinary teams and diverse client portfolios.

Under her leadership, GForce Kazakhstan has garnered over 300 prestigious awards, including the first Cannes Lions Gold ever awarded to Kazakhstan. She has also contributed to shaping the global advertising landscape as a jury member at numerous regional festivals.

Yuliya is passionate about fostering a culture of creativity, collaboration, and adaptability within her teams. She prioritizes nurturing creative talent, building strong client relationships, and aligning agency efforts with ever-evolving market demands.

Through her dual roles, she is actively shaping the future of creative excellence in Central Asia, driving innovation and setting new benchmarks for the industry.