Zhenzhen He

Zhenzhen He

Zhenzhen He

Vice President, Brand Management

Procter & Gamble

GREATER CHINA

Biography

Zhenzhen is a seasoned brand builder with an unwavering belief that creativity is the key to solving any business challenge. Throughout her 14- year odyssey in the fast-moving consumer goods (FMCG) industry, she has become a symbol of transformation and creation, crafting love-mark brands with a perfect blend of strategic insight, creative flair, and hands-on execution. Her global impact spans across Japan, Korea, Australia, and Greater China, where she has led businesses to new heights.

She has been the architect of new brand businesses, a co-founder of an in- house creative powerhouse within P&G Beauty, where dreams are not just dreamed but are sculpted into reality. This is more than a workplace; it's a sanctuary for dreamers, a playground for ideas, and a launchpad for impact.

Zhenzhen is not just a dreamer; she is a dream weaver. She believes in the power of dreams to shape the future, to create a society where every creative spark can ignite a fire of change. Her work is a testament to the fact that brands are not just what we buy, but what we believe in, what we become a part of, and what we carry in our hearts.