Strategy & Effectiveness

The Strategy & Effectiveness Spikes celebrate how an effective strategy can redefine a brand, reinvent its business, drive results, and influence consumers or wider culture.

Entries should demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors and influencers led to commercial success.

A number of criteria will be considered during judging and weighted as follows: 20% interpretation of business/brand challenge, 30% insight/breakthrough thinking, 20% creative idea, 30% outcome/results.

The same piece of work can be entered up to three times in Strategy & Effectiveness.

For Strategy & Effectiveness, the eligibility dates are 1 December 2018 - 30 January 2022. The strategy must have first been implemented within this eligibility period.