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Winners Spotlight

Want to give your work the best chance of success at Spikes Asia this year? You’ll need to know what great looks like.

Last year’s winning work was groundbreaking, bold and ready to drive the future of the industry. Here’s a look at some breakthrough pieces from Spikes Asia 2024.

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‘The Taiwanese World of Warcraft’

Agency: Dentsu Creative Taiwan, Taipei City
Company: Activision Blizzard
Award: Gold Spike in Gaming

Objective: Reinvigorate interest in the World of Warcraft brand with Taiwanese gamers.
Impact: The video trended on YouTube within 24 hours, and new Taiwanese subscribers increased by more than 100%.

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‘Vi Human Network Testing Network’

Agency: Ogilvy Mumbai
Company: Vodafone Idea Ltd.
Award: Gold Spike in Media

Objective: Improve network connectivity across Mumbai to change the perception of Vi among non-users and increase subscriptions.
Impact: Signal strength improved at over 500 locations and 37% increase in brand positivity.

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‘Park o'Clock’

Agency: In-house (Seoul)
Company: Pluglink
Award: Bronze Spike in both Outdoor and Direct

Objective: Present an innovative solution that addressed the parking scarcity problem and improved brand awareness for a new player in an established market.
Impact: A 60% increase in brand awareness and search volume for Pluglink on NAVER (Korea's most popular search engine) grew by an average of 690% between December 2022 and February 2023.

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‘The Air Drummer’

Agency: Wolf BKK, Bangkok
Company: Robinson Department Store
Award: Gold, Silver and Bronze Spikes in Film

Objective: Encourage customers to participate in the annual ‘Robinson Salestation’ sale.
Impact: Total sales increased by 13% vs last year's promotional period.

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‘Answer Me’

Agency: Banana Balloon, Shenzhen
Company: Tencent Sustainable Social Value Organization
Award: Gold Spike in Film Craft and Entertainment – plus a Bronze Spike in Film

Objective: Produce a series of stories that promote and further SSV’s digital education efforts.
Impact: More than 8.7m views, free broadcasting by CCTV News and Weibo topic exposure of over 150 million.

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‘I’m Dying Inside’

Agency: Howatson+Company, Sydney
Company: Modibodi
Award: Silver Spike in Social & Influencer

Objective: Increase engagement with Modibodi’s key growth audience, Gen Z.
Impact: Brand consideration among Gen Z grew 2.4 points, overall brand engagement increased 91.4% and web traffic increased 44%.

So what set this work apart? What exactly were Jurors looking for? We sat down with a number of them to find out.