ELEVATING NEW TALENT
The Young Spikes Competitions are aimed at creatives who are aged 30 or under and employed in advertising and communications businesses in a skill discipline relevant to their chosen competition. For the 2022 competition, we have raised the age limit to 31 years old or under (born on or after 31 January 1990).
Teams have to come up with a fully integrated campaign in response to a brief before demonstrating how it can be launched and executed.
Teams are expected to develop an innovative media strategy detailing how the idea will be executed. The strategic idea must be demonstrated clearly across the selected media channels
Teams must create an integrated, digital led campaign, explaining how the use of technology answers the brief in a creative way. The objective is to show how the power of digital technology can answer the Competition Partners challenge.
Teams will be required to create an innovative PR campaign in response to the brief given by the competition partner
Teams will be required to come up with a creative, executable idea that has their brand at the heart. Teams must use their brand and the services or products within their portfolio to answer the charities challenge.
GOLD - China
Split Mother's Bill
Xin Chen Group, Planning Director, BBDO Shanghai
Yuchenxuan He, Senior Art Director, BBDO Shanghai
Andrea Melissa B. Penaranda, Social Media Director, Tribal DDB Philippines
Maria Celina D. Hembrador, Senior Art Director, Tribal DDB Philippines
Denise Cheong, Senior Copywriter, BLKJ HAVAS
Sunny Chuang, Senior Art Director, BLKJ HAVAS
Click 2 Care
Farhat Chowdhury, Senior Specialist - Brand Marketing, Dotlines
Farah Amira Khan, Brand Marketing Executive, Dotlines
The Immunity Medal
Camille Gray, Strategy Director, Initiative
Joel Cant, Strategy Coordinator, Bunnings
Abhishree J Kumar, Executive - Content, Mindshare Mumbai
Prateek Mehta, Director - Content, Mindshare Mumbai
Sam Murray, Investment Manager, Hearts & Science
Zac Kelly, Strategist, Carat
Beliefs Can Be Deadly
Shaikh Nafis Fuad, Copy Supervisor, Asiatic Mindshare Ltd.
Israt Anowar Tithi, Senior Executive Client Servicing, Asiatic Mindshare Ltd.
Trick or Truth Hoang
Kim Ngoc Bich, Copywriter, Freelancer
Tran Minh Quan, Art Director, BP Communications
Listen to Your Kids
Andra Miyanka, Sr. Art Director, Romp.
Nadita Putri Hapsari, Copywriter, Romp.
Shin Nakamura Art Director FACT Inc.
Ayane Arita Copywriter ADKCO
Only If: Story of Human Survival
Zahid Alam Shovon, Strategic Planner, Madmen Digital
Md. Moazzem Mottakin, Key Account Manager, Madmen Digital
The Social Swab
Randy Baraceros, Senior Art Director, Tribal DDB Philippines
Pauline Funa, Senior Social Media Producer, Tribal DDB Philippines
A panel of expert judges will review each entry and select the winners, who will be awarded Gold, Silver and Bronze medals. The Gold winning team will also receive delegate passes to the next Spikes Asia Festival and an exclusive winners interview with Campaign Asia.
Teams of two are required to submit a piece of work answering to the competition brief. The work will be judged and scored by a panel of creative communications experts. Spikes Asia will only accept teams endorsed by their local Festival Representative into the competition. For Young Spikes Competition queries, please send an email to Ryhn at RyhnL@spikes.asia.