Wednesday 27 September | 1200-1245
Weber Shandwick: Eastern Promise – How China is Transforming Global Communications
Over the past decade, China has grown into the most advanced (and profitable) e-commerce and social market in the world. But how did it get there? And what are the trends that are driving this growth?
To truly understand these opportunities, one needs to understand how China 'became China'. In this session, Lydia Lee will power through a (non-school-like!) crash course on China’s history to set the context and explain why China is like it is today.
She will explain how China’s unique development and sprawling internet universe is impacting communications worldwide, and how the region’s trajectory is moving from me-too market stereotypes to global communications innovation.