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Festival of Creativity
27 - 29 September 2017
Singapore

Creative Effectiveness

Creative Effectiveness

Entries open

Entries open on Thursday 11 May 2017

Overview

The Creative Effectiveness Spikes celebrate the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. The same piece of work can only be entered once into Creative Effectiveness.

Creative Effectiveness Categories

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