Creative Effectiveness

Creative Effectiveness

Entries open

Deadline extended until 12 August (please note a fee of S$60 will be added after the 22 July early bird deadline)

ENTER YOUR WORK

Overview

Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. The same piece of work can only be entered once into Creative Effectiveness.

Creative Effectiveness Categories

- Section -
{{sht.short}}
- Categories -
  • {{sht.short}}
  • {{des.code}} {{des.title}}

    {{des.description}}
    {{des.warning}}

    Compulsory Materials:

    • {{material.name}}

    Optional Materials:

    • {{requirement.name}}

    Material Requirements