Promo & Activation

Promo & Activation

Promo & Activation

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Entries open

Deadline extended until 12 August (please note a fee of S$60 will be added after the 22 July early bird deadline)



Celebrating creativity that brings brands to life. Entries will need to demonstrate ideas that generate interaction; that is work where consumer participation in an activity serves to promote a product or service.

A number of criteria will be considered during judging and weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results.

The same piece of work can be entered up to three times into Promo & Activation. However, the same piece of work may only be entered once in ‘A. Sectors’.

Promo & Activation Categories

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    Material Requirements