The Promo & Activation Spikes celebrate creativity that brings brands to life. Entries will need to demonstrate ideas that generate interaction; that is work where consumer participation in an activity serves to promote a product or service.
A number of criteria will be considered during judging and weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results.
The same piece of work can be entered up to three times into Promo & Activation. However, the same piece of work may only be entered once in ‘A. Sectors’.