What is the Young Spikes PR Competition?
New for 2017, the Young Spikes PR Competition gives teams of young professionals just two days to develop a PR strategy that boosts awareness. The two-person teams work to a brief presented by a charity or non-profit organisation, whose name, objectives, strategies and target audience will remain secret until the briefing session.
The teams will be asked to come up with a strategy idea and produce some elements of creative so that their strategy takes shape in front of the jury. They’ll also be asked to show how their idea would connect with the organisation’s brand value, engage with the public and build relations with relevant stakeholders. They’ll also create PR supporting material applicable in relevant media channels and submit a written proposal before presenting to the jury.
Taking place at the heart of the Festival, and judged by a panel of top PR experts, this is a chance for young talent to exhibit their original ideas in the PR sphere and make a name for themselves in the region’s creative communication community.
Who is it for?
Competitors must be aged 30 years or under (born after 29 September 1987) in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against teams from the region.
How can I take part?
For more information on how to enter the 2017 competition, contact your local rep or email us.
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