CMO APAC Alliance Speakers

Atifa Silk Managing Director Haymarket Media Asia, Spikes Asia

Bryan Choong General Manager, Retail Media, Digital Engagement and Growth FairPrice

Bryan is an experienced business leader with over 15 years of experience driving digital transformation and customer engagement strategies. Currently serving as the General Manager of Retail Media and Omni Growth at FairPrice Group, Bryan leads the charge in omnichannel excellence, spearheading efforts to unlock growth for brands through innovative solutions and establish FPG as a leader in the retail media space. Prior to this, he drove FPG's omnichannel initiatives, scaling FPG app adoption by 5 times to reach 1.6 million digitally connected customers.

Gretchen Moore Vice President, Marketing & Loyalty APAC Hilton

Gretchen is a seasoned marketing and loyalty leader currently heading the Asia Pacific function for a portfolio of 24 global brands. Based out of Singapore, Gretchen’s success has been in crafting a unified marketing and loyalty strategy focused on unlocking scalable growth across diverse markets.

With a career spanning the travel, leisure, advertising, and communications sectors all across the globe, Gretchen has held leadership roles at major global organisations including Qatar Airways, Ogilvy & Mather, Molton Brown, and GlaxoSmithKline. She is also a published academic and is often called on to cover topics across the digital travel and marketing space.

Originally from South Africa, Gretchen brings a truly global perspective, shaped by professional experience across multiple continents.

Jaren Loy Head of Digital Growth FairPrice

Jaren is a growth and performance marketing leader with over 12 years of experience helping brands grow through practical, data-driven strategies. He currently leads growth for FairPrice Group’s Retail Media business, focusing on commercialisation and partnerships. Before this, he led omnichannel growth and marketing for the FairPrice Group app, driving go-to-market adoption and engagement.

Rica Facundo Managing Editor WARC APAC

Rica is a ‘polymath storyteller’ passionate about championing creativity, culture, innovation and effectiveness in APAC. Journalist and strategist, her expertise is producing culturally relevant, holistic and human-centric thought leadership and solutions for brands, media and tech platforms.

She is a keynote speaker and moderator at major conferences such as Cannes Lions, Adfest, SXSW, Spikes, and FUTR. She is driven by the desire to ask better questions that uncover new insights and lead to more nuanced storytelling.

Richard Reid Integrated Strategy Partner dentsu APAC

A multi-capability strategist, Richard believes passionately in the impact that strategy delivers for businesses, the customers they serve and society at large. Richard combines capabilities in business, marketing, and customer strategy to bring a new perspective to the new challenges that organisations face today. At Dentsu, Richard is responsible for harnessing Dentsu’s breadth of capabilities to deliver the best solution for our clients in APAC. His work includes Integrated Marketing & Comms Strategy, Digital Marketing and Sports Marketing. Richard has served as the strategic lead for a diverse group of clients, including Heineken, Toyota, Samsung, Intel and Abbott.