CMO Growth Council Agenda
Thursday 12 March 2026 | 9am-1.30pm | National Design Centre, Singapore
About the Event
The Spikes Asia CMO Growth Council is an exclusive invitation-only gathering for the region’s top marketing leaders. It serves as the APAC chapter of the Global CMO Growth Council and is designed to help attendees network and collaborate with marketing leaders and industry peers across the region to align on key priorities and drive creative-led growth and business success in 2026.
The event will focus on active collaboration and idea sharing. Attendees will participate in group "roundtable" discussions to find real solutions to today’s marketing challenges, guided by insights from our presenters, Dentsu and WARC. Attendees will be part of a global network of experts and receive exclusive insights to major international gatherings, such as the Cannes Lions Festival in France. The Spikes Asia CMO Growth Council is more than just a meeting; it is an opportunity to use creativity in turning shared challenges into a clear plan of action for your brand’s future.
Agenda
8:30 - 9:30 (60 MINS)
Registration + Networking Coffee
9:30 - 9:50 (20 MINS)
Creative Campus Welcome Keynote: How to Win in 2030
10:00 - 10:05 (5 MINS)
Welcome address, CMO Growth Council Intro & Session Objectives
10:05 - 10:15 (10 MINS)
Table Introductions
10:15 - 10:45 (30 MINS)
WARC Presentation
10:45 - 11:05 (20 MINS)
Context Setting Panel Discussion: The CMO Mindset & The C-Suite Gap
Is today’s CMO a bold trendsetter who shapes how people see brands, or are they the main driver for bringing in new customers? This panel explores how marketing leaders can find their place in the C-suite by blending creative ideas with the financial results CEOs and CFOs expect.
11:05 - 11:25 (20 MINS)
Table Breakout #1: Building Your Marketing Roadmap for the Next 3 Years
This breakout session focuses on turning big ideas into real plans. Each table will share its own "3-Year Roadmap", practical steps, new platforms, and team changes they’re making to get ready for what’s next.
11:25 - 11:35 (10 MINS)
Plenary Readouts
11:35 - 11:50 (15 MINS)
Partner Presentation 1: Moving From AI Novelty to Creative Utility
We tackle the problem of "AI overload", too much confusing information, and not enough real value. This session examines how agencies are often the first to adopt new tools, and how we can move from experimentation to building systems that truly help us work smarter.
11:50 - 12:10 (20 MINS)
Table Breakout #2: The Authenticity Paradox
As we use more technology, how do we keep things human? This discussion is about finding the right mix between automation and personal touch. We’ll discuss how to maintain brand trust, especially with Gen Z, who can easily spot fake or robotic content.
12:10 - 12:20 (10 MINS)
Plenary Readouts
12:20 - 12:35 (15 MINS)
Networking Break
12:35 - 12:50 (15 MINS)
Partner Presentation 2: Future Landscapes: Agentic Orchestration & The Next Frontier of Marketing
This session looks ahead to a new challenge: what happens when brands must market not just to people but also to smart AI systems that make decisions for them? We’ll explore how brands can stand out in a world where data and technology play a bigger role than ever.
12:50 - 12:55 (5 MINS)
Closing Remarks
12:55 - 13:55 (60 MINS)