1. Brands in culture
2. Proving creative effectiveness
3. Embracing inclusion, equality and diversity
4. Understanding the changes sweeping the creative industry across APAC
5. Driving digital and technological transformation
6. Creative strategy and reaching the reluctant consumer
7. The new rules on brand purpose
8. Creating connected brand experiences
9. Re-imagining storytelling
10. Trust, ethics & transparency
A conversation around ‘brands in culture’ needs to begin with the recognition that there are many different cultures – each with their own distinct identity – that make up the Asia Pacific region. We’re joined by a set of trail-blazing speakers who will take us inside the individual APAC markets, looking at the specific traditions and cultural contexts that make each area unique. You’ll hear how these leaders found ways to intersect at significant cultural moments or events to spark important conversations – at a local and global scale.
We need to find a way to marry short-term ROI with long-term creative strategy. There’s a decision for us to make over whether we should now focus more on effectiveness, and less on efficiency. We hear from local and global speakers on connecting exceptional creativity with commercial results.
You’ll discover why proving creative effectiveness is becoming more and more important across the APAC industry. Plus, you’ll see some of the world’s most effective campaigns brought to life and deconstructed on stage.
What does ‘diversity’ really mean in each of the areas of the Asia Pacific region – and how is this different to the Western counterpart? We deep dive into what makes work from China, India, Indonesia, Japan, The Philippines, South Korea, Thailand, Vietnam or and the other APAC markets unique – looking at representations of race, gender, religion, age, disability, class and sexual orientation.
We’re joined by a set of inspiring speakers who will outline new benchmarks for work that promotes diversity and inclusion – exploring the benefits for culture, society and brands. Plus, you’ll hear original perspectives from global, as well as regional, diversity champions on how to create inclusive workforces where creativity can thrive.
We need to know how agencies and brands in the Asia Pacific region are changing. We look at whether APAC’s legacy agencies will need to develop new skillsets and capabilities to survive. And whether big brands need to re-think their business strategies to stand up to innovative D2C challengers.
Technological innovation in the Asia Pacific region challenges the rest of the world. We explore practical examples of connecting offline and online and learn more about the ‘Next Big Thing’ for brands and agencies in APAC. You’ll hear case studies from some of the biggest brands in the region on how they maintain customer relevance in a mobile-first, 5G-enabled, voice-stimulated world.
We hear from strategists, psychologists, futurists and behavioural economists with unique insights into consumer trends and behaviour. Leaders share the human insights that have changed how we think about targeting, personalisation and reach. Plus, we explore how creativity can solve fundamental business problems.
Should all brands find a purpose? We hear from leading thinkers with case studies on how purposeful communications can drive brand loyalty and sales – and we examine how a misfire can wreak havoc with a brand’s reputation. You’ll discover the best global and regional practices and develop an understanding of cultural context in specific APAC markets (India, Indonesia, Japan, The Philippines, South Korea, Thailand, Vietnam).
We need to look beyond the over-hyped buzzwords and understand how to create exceptional brand experiences to keep consumers constantly engaged. We take an all-encompassing look at multi-channel customer journeys – from the retail and eCommerce landscape to APAC’s emerging eSports ecosystem.
You’ll discover the true potential of voice technologies and see practical implementations of AI, AR and VR.
Storytelling: an overused word, undoubtedly. But it’s also the foundation on which this industry is built – great stories have the power to move us. Hear from global and regional creatives, filmmakers, authors and designers on how they conceive of and create work that resonates with consumers across generations.
Learn from the people who make audiences laugh and cry with stories across platforms.
We have a lot of work to do to restore trust, which has taken a battering in recent times. We need to fix the system if we want to create long-lasting and transparent relationships. We’re joined by a set of speakers who interrogate how we can respectfully engage consumers and drive meaningful value exchange. You’ll learn to navigate a world where communications channels, platforms and content continue to proliferate.