Spikes Asia announces its 2025 Juries

Mongolia will be represented on the Jury for the first time

Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2025 Jury line-up.

First-time brands represented on the line-up are Flipkart and easypaisa - Telenor Microfinance Bank. Other brands and platforms represented on the Juries include Grab, Meta, Nestlé, TikTok, Unilever and Warner Music Asia. Among agencies and networks represented are Choojai and Friends, GForce Kazakhstan, IDEOT, Monks India and One Green Bean.

Commenting on the Jury line-up, Mandy Neo, Director, Spikes Asia, said: "We are thrilled to announce the Jury for Spikes Asia 2025, and we are especially proud to welcome Mongolia to the Jury for the first time. Our Jurors’ expertise and vision will be instrumental in celebrating the groundbreaking work that defines Asia–Pacific's creative excellence. We look forward to their insights as they help set new standards of innovation, showcasing how APAC’s most creative businesses harness creativity to drive growth and progress."

The 2025 Jury includes Mongolia's first-ever representative, Bilguun Munkhjargal, Founder and Managing Director of Whyze, who will serve on the Audio & Radio, Film, and Print & Publishing Jury. Munkhjargal added: "Spikes Asia has always been the region's benchmark for creative communications and strategy, and Mongolia is no exception. It’s a tremendous honour to represent Mongolia on the Spikes Asia Jury this year, and I am delighted that there is more and more participation and representation from Central Asia with each passing year. I look forward to witnessing the amazing work from all over APAC with my fellow Jurors."

Simon Cook, CEO, LIONS, commented: "Our Jurors play a vital role in setting the creative benchmark for APAC and we are delighted to see representation from a broad range of agencies, brands and companies allowing a diverse range of perspectives in the Jury rooms. I’d like to extend my gratitude for their hard work in curating the work that will go on to be awarded and recognised in 2025."

The Spikes Asia 2025 Juries have been named as:

Audio & Radio, Film, Print & Publishing Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, India Bianca Fernandez, Executive Creative Director, DDB, the Philippines Bilguun Munkhjargal, Founder / Managing Director, Whyze, Mongolia Hilary Badger, Executive Creative Director, Ogilvy, Australia Jesse Wong, Global Creative Director, Cheil Worldwide, Global Khalid Osman, Co-Founder, Creative Partner, BLKJ Havas, Singapore Kimberly Chin, Music Composer / Creative Director, Pitch Audio+Magic, Malaysia Phairat Uaphadunglert, Executive Creative Director / Co-Founder, Choojai and Friends, Thailand

Brand Experience & Activation, Creative Commerce Gary Steele, Chief Creative Officer, DDB New Zealand, Aotearoa New Zealand Aden Hepburn, CEO, Akcelo, Australia Defri Dwipaputra, Executive Creative Director, Dentsu Creative, Indonesia Krystle Morais, Creative Director, VaynerMedia Thailand, APAC Mukund Olety, Chief Creative Officer, VML, India Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe, Hong Kong SAR Rifah Qadri, Executive Director Marketing and Corporate Communications, easypaisa - Telenor Microfinance Bank, Pakistan Theresa Ong, Head of Creative Shop, Meta, Southeast Asia and India

Creative Data, Innovation Julie Jihyun Kang, CEO and Managing Partner, Serviceplan Korea, South Korea Ayshwarya Sharma, Executive Creative Director, Innovation, Leo Burnett, India Ivy Shao, SVP, Weber Shandwick, Mainland China Javed Jafri, Media, Digital and Data Lead, Unilever, Pakistan Masatoshi Usami, Senior Creative Director, TBWA\HAKUHODO, Japan Raymond Chin, Chief Creative Officer Innovation APAC, VML, APAC Storm Day, CEO, Droga5 Aotearoa and NZ Lead Accenture Song, Aotearoa New Zealand

Creative Effectiveness, Creative Strategy Lindsey Evans, Global Partner and CEO Special Australia, Special Group, Australia Bitop Das Gupta, SVP and Head of Strategy, Grey Group, Bangladesh and Pakistan Charlotte Auyeung, Head of Strategy, McCann, Japan Murtaza A Tajbhoy, Senior Consultant, Stax LLC, North America, Europe and Sri Lanka Preeti Kumar, Global Client President, Dentsu, Global Robert Campbell, Chief Strategy Officer, Colenso BBDO, Global

Design, Industry Craft Kainaz Karmakar, Chief Creative Officer, Ogilvy, India Ben Miles, Chief Design Officer, APAC, R/GA, APAC Carina Teo, Executive Creative Director, Regional, Grab, Southeast Asia Mariko Tozawa, Creative Director, TBWA\HAKUHODO, Japan Nari Moon, Creative Director, INNOCEAN, South Korea Phoebe Devine, Partner, Head of Design, Previously Unavailable, Aotearoa New Zealand Zokir Khalmatov, Art Director, MA'NO Branding, Central Asia

Digital Craft, Social & Influencer Kazuhiro Shimura, Group Creative Director, Dentsu Inc., Japan Chew Wee Ng, Head of Business Marketing, TikTok, APAC Hao Tseng, Creative Director, Digital Innovation Lead, Leo Burnett, Taiwan Mahima Kukreja, Senior Creative Director, Monks, India Nikki Sunga, Creative Director, BBDO Guerrero, the Philippines Yinbo Ma, Chief Creative Officer, Havas, Mainland China Yuliya Tushina, CEO, GForce Kazakhstan, Central Asia

Direct, Outdoor Ronnie Wu, Chief Creative Officer, TBWA\China, Mainland China Angie Tijam - Tohid, Executive Creative Director, Havas Ortega Group, the Philippines Kim Pick, Group Executive Creative Director, VML, Aotearoa New Zealand Nikita Yermolayev, Creative Director, RA Kombinat, Kazakhstan Rohit Malkani, Chief Creative Officer, Saatchi & Saatchi, India Seung jae Lee, Chief Creative Officer, IDEOT, South Korea Shiny Hsin-Ning Lee, Creative Director, Whatever, Taiwan Tomoko Kanezaki, Group Creative Director, Dentsu Inc., Japan

Entertainment, Gaming, Music Damisa Ongsiriwattana, Chief Creative Officer and Co-Founder, SOUR Bangkok, Thailand Becky Yeung, Regional Head of Brand Partnerships, Sync and Business, Warner Music, Asia Carl Urgino, Head of Art, Leo Burnett, the Philippines Guy Futcher, Regional Executive Creative Director, Octagon, APAC Johanna Egger, VP Games and Emerging Tech APAC, DEPT® Agency, APAC Ryan Liao, Executive Creative Director, Dentsu Creative, Taiwan Takaya Mitsunaga, CEO / Creative Director, Artist, HYTEK Inc., Japan

Film Craft Declan Cahill, Managing Director, Exit Films, Aotearoa New Zealand Asma Humayun, Proprietor, Director and Producer, Shiny Toy Guns, Pakistan Kopal Naithani, Founder and Director, Superfly Films Pvt. Ltd., India Lily Li, Managing Director, The Mill, Mainland China Naoko Tajima, Director, Wonderworld Inc., Global Peter Kirk, Creative Director, Campfire x, Global Zac Ong, Creative Director, TBWA\Media Arts Lab, Singapore

Healthcare Shunsuke Kakinami, CEO and Creative Director, FOUR FEET Inc., Japan Narve Thakrar, Managing Partner, DDB Remedy, APAC Rikki Jones, President, GCI Health Asia-Pacific and CEO, Burson Group Singapore Sachin Talwalkar, Chief Creative Officer, Havas Life Mumbai, India Shraddha Tawate, SVP Global Strategy, Klick Health Asia Pacific, Global

Media Helen McRae, Chief Growth and Marketing Officer, GroupM Asia Pacific, APAC Eileen Ooi, CEO APAC, PHD, APAC Hai Anh Vu, General Manager, Publicis Groupe, Vietnam Jay Lee, Executive Creative Director, MBCS, Hong Kong SAR Pratik Shetty, Senior Director Marketing, Flipkart Internet Pvt Ltd, India Richard Frampton, Chief Strategy Officer, Dentsu, Mainland China Virginia Hyland, CEO, Havas Media Network, AUNZ

PR Margaret Key, CEO, MSL APAC and Global Lead on Samsung, Publicis Groupe, Global Amber Abbott, Managing Director, One Green Bean, Australia Hung Khuat Quang, Director of Corporate Affairs, Nestlé, Vietnam Karan Bhandari, Managing Director, Integrated Media Strategy, Weber Shandwick, India Mina Sakai, Chief Consultant, PR Consulting Dentsu Inc., Japan Norman Agatep, Chairman and CEO, Grupo Agatep, the Philippines Tim Green, Chief Creative Officer, Edelman, APAC

Entries into Spikes Asia are being accepted until 28 January 2025. Further information on the Awards can be found at www.spikes.asia.

If you would like to receive press releases for Spikes Asia 2025, please reach out to press@spikes.asia.