Spikes Asia announces full juries with an equal split of male and female creative experts

7 December 2020 - Spikes Asia has announced the full jury line up for the 2021 awards.  Regarded as Asia Pacific’s most prestigious recognition for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’S very best creative work. 

Coming from 18 countries from across APAC, the juries will meet online to discuss and benchmark creative excellence from across the region. Judging will take place in February 2021 with the juries awarding work across 23 Spikes Award categories. The winners of the Grands Prix and Special Awards will be announced on 4 March 2021. 

Philip Thomas, Chairman, Spikes Asia, said: “We are delighted to welcome  a cohort of highly talented experts to judge the awards, and we are particularly pleased  that this year we have reached gender parity with our juries. It’s a positive reflection of the region’s industry.

About the judging Thomas said: “Things will be a little different next year, with our juries meeting remotely for the first time. We have created  a remote judging experience that’s as close to the physical judging as we can make it . It’s a crucial part of all of our LIONS awards; a human experience but also a rigorous and robust process.

The Spikes Asia 2021 juries have been revealed as follows:

Brand Experience & Activation Jury:

Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide - Jury President
Ryohei Manabe, Group Creative Director, Dentsu Inc., Japan
Alvin Lim, Founder & Creative Chairman, GPB Shanghai & Hong Kong
Tista Sen, Regional Creative Director, South Asia, Wunderman Thompson, India
Melina Fiolitakis, Senior Art Director, FCB, New Zealand
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Nathasoruban Sivapatham, Chief Creative Officer, TBWA\Sri Lanka, Sri Lanka
Cassandra Kelsall, Director of Experience, Publicis Sapient, Australia

Creative Effectiveness and Creative Strategy Jury:

Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific, Singapore - Jury President
Ikuko Ota, President, Hakuhodo Kettle Inc., Japan
Rahul Mathew Chief Creative Officer, DDB Mudra Group, India
Michaela Lyon Global Account Director, Freelance, Hong Kong
Simone Tam, CEO, dentsuMCGARRYBOWEN International, Greater China, CEO, Creative, dentsu Hong Kong, dentsuMCGARRYBOWEN, Greater China
Lee Simpson, CEO, whiteGREY, Australia
Brady Ambler, Executive Strategy Director, R/GA, Singapore

Design and Industry Craft Jury:

Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett - Jury President
Matt Nisbet, Executive Creative Director, Ogilvy, Hong Kong
Chutivat Cherdchoo, Executive Creative Director, Visionary, Thailand
Pann Lim, Co-Founder / Creative Director, Kinetic, Singapore
Maryzyle Galinato, Group Creative Director, Hakuhodo Saigon, Vietnam
Marina Danjo, Creative Director, Dentsu Inc., Japan
Brigid Alkema, Executive Creative Director, Clemenger BBDO, New Zealand
Niccola Phillips, Creative Group Head, M&C Saatchi, Australia

Digital, Mobile and Digital Craft Jury:

Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan - Jury President
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Thanasorn Janekankit, Chief Creative Officer, CJ WORX, Thailand
Shiny Lee, Creative Director, Whatever Inc., Taiwan
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Seonhwa Hwang, Digital Content Creator / Campaign Planner, Innocean Worldwide , South Korea
Kitty Lun, Director, Creative Shop GCR, Facebook, Hong Kong
Chew Shing Sian, Group Creative Director, R/GA, Singapore

Direct and Outdoor Jury:

Tara Ford, Chief Creative Officer, DDB Sydney, Australia - Jury President
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Syed Gousul Alam, Managing Partner & Country Head, Grey, Bangladesh
Lucy Novita, Executive Creative Director, Leo Burnett, Indonesia
Edmund Choe, Chief Creative Officer, Dentsu, Vietnam
Cho Ye Jung, Creative Director, HSAd, South Korea
Leigh Reyes, Chair Emeritus (C3PO), MullenLowe TREYNA, The Philippines
Awais Dhakan, Executive Creative Director, Adcom Leo Burnett, Pakistan

Entertainment and Music Jury:

Emily Bull, Managing Director, Founder, hellofuture.tv, Australia - Jury President
Tamon Fujimi, Director of Creative Development, MassiveMusic, Japan
Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson, Thailand
VJ Anand, Head of Creative APAC, Vaynermedia, Singapore
Lizi Hamer, Regional Creative Director, Octagon, Singapore
Matt Che, VP Marketing, Budweiser APAC, China
Ashima Avasthi , Vice President Creative & Head, Zee Studios Originals, Zee Studios, India
Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Manila, The Philippines

Film Craft Jury:

Michael Ritchie, Managing Director, Co - Owner, Revolver, Australia - Jury President
Trong Tantivejakul, Chief Creative Officer, VMLY&R, Thailand
Katherine Lee, Managing Director, Stink Studios, China
Sneha Iype, Executive Producer / Partner, Nirvana Films, India
Rajay Singh, Co-Founder/Film Director, Directors Think Tank, Malaysia
Hiroki Ono, Film Director, Club-A, Japan
Ajay Vikram, Chief Creative Officer Global Clients, Publicis, Singapore
Judy Thompson, Executive Producer, DDB, New Zealand

Film, Print & Publishing and Radio & Audio Jury:

Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy - Jury President
Elle Bullen, Creative Founder, SDWM, Australia
Lisa Fedyszyn, Executive Creative Director, Special Group, New Zealand
Sheena Jeng, Chief Creative Officer, McCann Worldgroup, China
Lili Jiang, Group Creative Director, Cheil Worldwide, China/Hong Kong
David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines
Yusuke Kanda, Creative Director, Film Content Planner, Hakuhodo, Japan
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore

Healthcare Jury:

John Scott, Creative Director, Ward6, Singapore - Jury President
Flora Rhee, Managing Director, Havas Health & You, South Korea
Wendy Chan, Executive Creative Director, McCann Health, China
Justine Metcalfe, Founder & Creative Director, Head and Heart, Australia
Jason Chang, General Manager, Elite PR Group, Taiwan
Kazuko Tanaka, Community Producer, Founder Hakuhodo Working Mom's Link, Hakuhodo Inc., Japan
Parixit Bhattacharya, Managing Partner - Creative, TBWA\ Mumbai, India

Innovation Jury:

Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH, Singapore - Jury President
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
Kent Boswell, National Director of Interactive, Traffik Group, Australia
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Wendy Chan, Executive Creative Director, McCann Health, China

Media Jury:

Mark Heap, CEO APAC, MediaCom - Jury President
Danni Dimitri, Strategy Director, Havas Media, Australia
Vaishali Verma, CEO, Initiative, India
Ami Qian, Managing Director, CARAT, China
Deric Wong, CEO, Omnicom Media Group, Hong Kong
Jacquline Pavich, Global Client Lead, Publicis Groupe, Singapore
Jacquie Bennett, Partner, Strategy Director, HeyYou, New Zealand

PR Jury:

Vanessa Ho Nikolovski, Managing Director, Weber Shandwick, Singapore - Jury President
Shota Hatanaka, Creative Director, Hakuhodo Kettle, Japan
Marianne Admardatine, CEO, H+K Strategies, Indonesia
Amit Misra, CEO MSL South Asia, MSL, India
Shouvik Prasanna Mukherjee, Executive Creative Director, Golin, Singapore
Simone Gupta, CEO, One Green Bean, Australia
Melinda Po, Chief Operating Officer of Edelman China / Managing Director of Edelman Shanghai, Edelman, China
Sean Brown, General Manager, Mango Communications, New Zealand


Notes to editors

Key dates:
Spikes & Tangrams Awards Shortlist announcement: Tuesday, 23 Feb 2021
Spikes (Gold, Silver and Bronze winners) & Tangrams (All) Awards Winners announcement: Monday, 01 March 2021
Asian Creativity Report, Spikes Grands Prix and Special Awards winners released: Thursday, 04 March 2021


Camilla Lambert
Head of Press & PR
Spikes Asia Festival of Creativity
+44 20 3033 4016

Atifa Silk
Managing Director
Spikes Asia Festival of Creativity and Haymarket Media Ltd

Press Portal

Notes to editors

About Spikes Asia
The Spikes Asia Festival of Creativity celebrates inspiring Asia-Pacific creativity in advertising. Building on over 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

Incorporating Tangrams Strategy & Effectiveness Awards brings over 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectiveness, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

About Ascential
Spikes Asia is part of Ascential: the specialist information, data and analytics company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of product design, marketing and digital commerce.

About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see https://www.haymarket.com/