Spikes Asia Announces Jenny Lau as New Events Director

Spikes Asia Awards will open for entries in October 2021 

Virtual Event will take place in March 2022 

Spikes Asia Awards will open for entries in October 2021  Virtual Event will take place in March 2022

22 September 2021 - Spikes Asia has announced the appointment of Jenny Lau as Events Director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. 

Lau has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau joins Spikes Asia from the AAMS (formerly Singapore 4As), where she was Director of Programmes and Events, overseeing the Singapore Media Awards, Creative Circle Awards (GONG), Crowbar Awards for 6 years and recently, Effie Singapore.  

Speaking on her appointment, Lau said, “I’m thrilled to be leading Spikes Asia, Asia-Pacific’s most celebrated creative communication Awards and Festival. Having been in the advertising and marketing industry for most of my career, it is an honour to now be a driver of creative excellence for one of the world’s most dynamic regions. I look forward to doing my part in elevating Asian creativity onto the global stage.

Starting her career in advertising sales at Singapore Press Holdings, Lau has held senior business development roles at Hitwise and Webmedia Brands, as well as at media sales agency Energy Media Networks.

Atifa Silk, Managing Director, Haymarket Media Asia, commented, “Jenny’s belief in the power of creativity to transform brands and businesses, and her passion for the region’s advertising and marketing community aligns with our vision for Spikes to celebrate the most creative and effective work in Asia-Pacific. At a time when it has never been more important to bring our community together, I’m confident that Jenny’s experience, knowledge and connections in the region will support our mission and purpose to champion brilliant creativity.

Philip Thomas, Chairman, Spikes Asia, added, “We’re delighted to be welcoming Jenny to the team. Having worked at AAMS, the Singapore country representative for LIONS and Spikes Asia, Jenny brings with her a solid understanding of our business and the Festivals and Awards. We can’t wait to get started with her.

The Spikes Asia Awards will open for entries in October 2021 with new award types, sections and categories. The Spikes Asia virtual event will take place in March 2022. 

The Young Spikes Competitions are also set to make a comeback with virtual competitions being held in January 2022. More information around the respective local competitions and how to qualify for the finals at Spikes Asia can be obtained from our regional network of Festival Representatives

Further information on Spikes Asia will be released shortly, anyone requiring the latest information should sign up to the mailing list via spikes.asia



Notes to editors

About Spikes Asia

Spikes Asia celebrates inspiring Asia-Pacific creativity in advertising and marketing. Building on over 35 years of the illustrious Spikes Awards and Tangrams Strategy & Effectiveness Awards, Spikes Asia is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. Spikes Asia is the region’s leading event for the creative community. It offers a spectacular celebration of creativity in marketing and communications, from forward-thinking content sessions by the industry's most influential figures to superb networking opportunities, training and exhibitions of the region's best creative work. The Awards are Asia Pacific's top award for excellence in creative marketing & communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured and they are continually honed and redefined to ensure they reflect current trends in creative marketing & communications. 

The Spikes Asia will return as a virtual event in March 2022. In 2021, The Spikes Asia Festival of Creativity went virtual in partnership with Campaign Asia-Pacific to produce Spikes Asia X Campaign: The Virtual Experience. Over 3,000 creative communications professionals registered to be a part of the virtual experience which centred around the theme, Creativity is the Growth Engine. 


About Ascential 

Spikes Asia  is part of Ascential. Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.

Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services. 

With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.

Ascential is listed on the London Stock Exchange.


About Haymarket

Haymarket Media Group creates award-winning specialist content and information for international audiences. The company has more than 70 market-leading brands created by world-class experts in locations in the UK, the US, Hong Kong, Singapore, India and Germany. Haymarket’s consumer and professional brands connect people and communities across digital, mobile, print and live/virtual media platforms. Although Haymarket’s portfolio is diverse, its mission is the same across borders and markets: to deliver brand experiences which truly meet the needs of its audiences and clients.Haymarket’s brands include Campaign, PRWeek, What Car?, Autocar, AsianInvestor and Finance Asia.