Academies

Young Account Executive Academy


Academy dates
21-23 September 2016
Cost:
SG$850 per person

You are eligible if you:
Are aged 30 years or under (born after 23 September 1985)
Are employed as an account executive or in a similar role within an agency
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Is this for you?
The academy is especially tailored for
Account Managers
Account Executives
Project Managers
Brand Executives
Senior Account Executives
Business Executives

WHAT IS IT?

Behind every piece of award-winning creativity is an outstanding account leader. The bridge between the creative team and the client is uniquely positioned to align the creative process and develop breakthrough communications that impact the client's business and their own.

The Young Account Executives Academy is a three-day intensive programme designed to equip young agency account executives with the tools, knowledge and inspiration they need to lead groundbreaking creativity.

WHAT DOES THE PROGRAMME INCLUDE?

The programme covers the most important aspects of an account executive’s role, including creating a bravery culture, uncovering insights from the brief, inspiring idea development, successfully pitching an idea to win and executing the big idea. 

The programme also includes:

  • Exclusive presentations from industry leaders and thinkers
  • Bespoke tutorials with the tutor
  • Access to seminars from the main Festival programme, plus screenings and exhibitions of the region’s best creative work

The Young Account Executive Academy will equip future leaders with tools they need to truly lead groundbreaking creativity for their clients.

Check back soon for details on who will be mentoring and speaking at this year’s academy.

SPEAKERS

David Mayo
Ogilvy & Mather
Brian Wong
Kiip
Eric Cruz
AKQA
Yonathan Dominitz
Mindscapes
Graham Fink
Ogilvy & Mather China


More speakers announced soon

HOW CAN I TAKE PART?

Step 1: Click on ENROL NOW and select the Young Account Executive Academy from the list

Step 2: Register!

Step 3: Once completed, you will receive your registration confirmation details & welcome letter

Step 4: Where applicable, once your accommodation has been allocated by the Client Services Team you will receive a confirmation email


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Contact us

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2016 TUTOR

CATHERINE WILLIAMS-TRELOAR
Commercial Marketer 

Cat is a commercial marketer with over 15 years hands-on experience in agency & advertiser roles.
 
Originally from Sydney, Cat has worked in Global and Regional Marketing roles based in London and now Singapore. Along the journey, she has partnered with teams across 30 countries to land Marketing programs for brands like Unilever, Kimberly-Clark, Nestle, Kellogg’s, Rolex & Zurich Insurance.
 
Cat has a deep appreciation for the juggling act Marketer’s face on a daily basis between being customer-centric and delivering commercial results at pace. At Mindshare, Cat led the agencies approach to Adaptive Marketing across 16 markets and most recently kick-started McGraw-Hill Education’s demand generating Marketing Team in APAC.
 
Her Marketing passions today include how to help businesses become more customer-centric and data driven for growth; how to build a delightful customer experience that the whole business can get behind; and how to drive marketing effectiveness through attribution while applying a mindset of test & learn in both a B2C and B2B world.
 
Cat lives in Singapore with her Husband Simon and two playful Mini Schnauzers called Pixel & Oscar.