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Academies

Young Account Executive Academy


Academy dates
27-29 September 2017
Cost:
SG$900 per person

You are eligible if you:
Are aged 30 years or under (born after 29 Sep 1986)
Are employed as an account executive or in a similar role within an agency
Enrol now

Is this for you?
The academy is especially tailored for
Account Managers
Account Executives
Project Managers
Brand Executives
Senior Account Executives
Business Executives

WHAT IS IT?

Behind every piece of award-winning creativity is an outstanding account leader. The bridge between the creative team and the client is uniquely positioned to align the creative process and develop breakthrough communications that impact the client's business and their own.

The Young Account Executives Academy is a three-day intensive programme designed to equip young agency account executives with the tools, knowledge and inspiration they need to lead groundbreaking creativity.

WHAT DOES THE PROGRAMME INCLUDE?

The programme covers the most important aspects of an account executive’s role, including creating a bravery culture, uncovering insights from the brief, inspiring idea development, successfully pitching an idea to win and executing the big idea. 

The programme also includes:

  • Exclusive presentations from industry leaders and thinkers
  • Bespoke tutorials with the tutor
  • Access to seminars from the main Festival programme, plus screenings and exhibitions of the region’s best creative work

The Young Account Executive Academy will equip future leaders with tools they need to truly lead groundbreaking creativity for their clients.

Check back soon for details on who will be mentoring and speaking at this year’s academy.

HOW CAN I TAKE PART?

Step 1: Click on ENROL NOW and select the Young Account Executive Academy from the dropdown

Step 2: Register!

Step 3: Once completed, you will receive your registration confirmation details & welcome letter

Step 4: Where applicable, once your accommodation has been allocated by the Client Services Team you will receive a confirmation email.

Enrol now


Contact us

2017 TUTOR

CATHERINE WILLIAMS-TRELOAR
CEO, MarkyCo

Cat is the CEO at MarkyCo – a CMO On-Demand service for brands looking to become more customer-centric and human. She partners with startups & lean teams across ASEAN to grow, nurture and satisfy customers.

Her belief is that Marketing has become all about technology, data & “shiny new thing syndrome”. Somewhere along the way we forgot about putting customers & humans first.

Originally from Sydney, Cat has over 15 years hands-on experience in Global and Regional Marketing roles based in London and now Singapore. Along the journey, she has partnered with teams across 30 countries to enter new markets and drive growth for brands like Unilever, Kimberly-Clark, Nestle, Kellogg’s, Rolex & Zurich Insurance.
 
Most recently, Cat was leading Marketing at McGraw-Hill Education across APAC as a member of the senior leadership team as they were transforming into a Software-As-Service Business (SAAS). Her remit covered Go-To-Market across the customer journey from global product development, value pricing, customer & channel partners, thought-leadership, digital innovation, marketing technology, eCommerce and CRM (Salesforce).  

Cat’s agency experience includes leading Mindshare’s approach to Adaptive Marketing across 16 markets as the APAC Head of Product & Strategy. She also championed digital insight & strategy development globally with Facebook and Google as a member of the Global Digital Council.