27-29 September 2017
SG$900 per person
|You are eligible if you:|
|Are aged 30 years or under (born after 23 September 1987)|
|Is this for you?|
|The academy is especially tailored for|
Social Media Managers
WHAT IS IT?
The rise of the second screen, the integration of social media in our daily lives, big data and wearable tech are providing brands with countless new opportunities to communicate with consumers. Clients now expect their agencies to deliver integrated digital and mobile solutions.
The Young Digital Academy is a new programme for young creatives that focuses on innovation in creative technology and provides a richer understanding of the digital creative process.
WHAT DOES THE PROGRAMME INCLUDE?
The academy provides a unique learning environment where delegates can hear, share and create experiences that will give them the skills and confidence to take their work to the next level. It’s as relevant for art directors and copywriters as it is for creative technologists, visual designers, creative designers and coders.
The main topics that will be covered include:
- Insights & Strategy
- How to sell brilliant ideas
- Data Driven Ideas
- Decoding Innovation
- How to coax the big ideas out of your team
- The Evolution of Social Creativity
- Discuss the future of digital communications
- Leadership skills
- Create an action plan for digital career development
- Understand the tools and experiences that help uncover human insight
SEE WHO SPOKE LAST YEAR
|Kurt Hugo Schneider|
Ogilvy & Mather China
Isobar Asia Pacific
HOW CAN I TAKE PART?
Step 1: Once applications open on 18 April 2017 click on ENROL NOW and select the Young Digital Academy from the dropdown
Step 2: Register!
Step 3: Once completed, you will receive your registration confirmation details & welcome letter
Step 4: Where applicable, once your accommodation has been allocated by the Client Services Team you will receive a confirmation email.
The Appalladium Pty Ltd
John is one of APAC’s pioneering digital creative directors, who has lived and worked in Australia, Singapore, the Philippines, China, India, Cambodia, the US and Chile.
His multidisciplinary professional background is a mash-up of market research, graphic design, video, copywriting, illustration, animation, interactivity, photography, multimedia production, user experience and digital strategy. John has produced award-winning work for Nokia, Dell, HP, Compaq, Sony, Telstra, Optus, Singtel, Starhub, Mobitel, Visa, Singapore Airlines, MTV, Heineken, Coca-Cola, Audi, Mercedes Benz, and NineMSN.
John is also the co-author of “Digital Doesn’t Matter”, a crowdfunded and crowdsourced book and tablet app, offering global insights into the demise of the traditional agency model and proposals for new business models in our post-analog world.
He's currently working on a startup called "Dextr" which not only aims to speed the adaption of smartphone technology amongst the “forgotten five billion" of the developing world, but - taking a leaf out of his own book - incorporates a brand new mobile advertising platform with the potential to 'outgoogle' Google.