Account Leadership Academy

A programme designed to inspire and equip young agency account executives with the tools to lead ground-breaking creativity.

How can we provide meaningful client leadership in times of change and chaos? What's the role of Execs as brands and businesses navigate an unpredictable and unstructured business world?

Participants gain a deeper understanding of how creativity makes a real difference for both client and agency.

25 - 27 September 2019

Behind every piece of award-winning creativity is an outstanding account leader. The bridge between the creative team and the client is uniquely positioned to align the creative process and develop breakthrough communications that impact the client's business and their own.

The Account Leadership Academy is a three-day intensive programme designed to equip young agency account executives with the tools, knowledge and inspiration they need to lead groundbreaking creativity.

For any enquiries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia

Who is it for?

The academy is designed to nurture the top account leaders of tomorrow. It is especially tailored for Account Managers, Account Executives, Project Managers, Brand Executives, Senior Account Executives and Business Executives.

How does it work?

The programme covers the most important aspects of an account executive's role, including creating a bravery culture, uncovering insights from the brief, inspiring idea development, successfully pitching an idea to win and executing the big idea.

Different, inspiring and motivating! Great learning and networking.

Gabriela Rosa
Account Manager, Mullen Lowe Singapore

Key topics 2019

Here's a flavour of the learning that will take place at the Account Leadership Academy in 2019.

The role of the account person

Then and now

Learning the trade

A jack of all trades or master of none?

Trust

You need two friends in an agency - the CCO and CFO. Find out how to get both.

Busting the Lingo

Make sense of Digital, Data, Programmatic, Content Marketing, Social Marketing, Influencer Marketing and more.

ACADEMY TUTOR

DAVID MAYO
Group Director of Branding, GA Group

From start ups to turnarounds, David is one of Asia’s most established agency leaders with a strong track record in building business, teams, skills, brands and driving creativity with wins in every creative show at every level since 1999.

David came to Asia in 1994 from London to join Bates in Hong Kong. He was then hired by Ogilvy & Mather in 1997 principally to run their signature Guinness business. In the time since, he founded creative boutique, RedCard and after selling it to Ogilvy in 2006, he went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising and Ogilvy & Mather ASEAN.

In 2012, he established BatesCHI & Partners which by 2015 had become one of the fastest growing Advertising Agencies inside WPP Asia. At the start of 2016, David was invited back to Ogilvy & Mather as Asia CMO, to lead the resurgence of the Ogilvy brand in Asia Pacific and was appointed to the Malaysia leadership role in January 2017 ultimately becoming Head of Country for WPP.

David stepped down from Ogilvy and WPP after 21 years, on August 21st 2018 in order to pursue a new venture involving scalable content and influencer marketing, backed by several data and marketplace investors. He is currently Group Director of Branding at GA Group.

David is a Non Executive Director of several companies in the fields of design and data. He is also a visiting lecturer at Singapore Management University and an alumni of INSEAD. He is a Fellow of the Royal Geographical Society and of the Royal Society of the Arts and he has been a member of D&AD since 2003. In his spare time, he is heavily involved in multiple charities (Tuloy and Salvation Army) and good causes such as the Singapore Heritage Society. His passions include cycling, motorcycling, camping/hiking, Landrovers and VW’s - Campervans, Karmans and Beetles.

Account Leadership Academy 2019 Speakers  (more to follow)

  • Thomas Dohm

    Senior Producer

    MediaMonks

  • Paul Falzon

    Director

    Paul Falzon And Associates Pte. Ltd

  • Yonathan Dominitz

    Founder

    Mindscapes

Very engaging. Pushed the class to ask questions. Pushed the speakers to engage with us. Great job.

Siddharth Nalluri
Account Executive, OTS Advertising India

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The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.