The Marketers Academy offers young marketers and brand managers essential preparation for a successful future in the communications industry.
Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.
The academy takes place during Spikes Asia and concludes with a graduation ceremony celebrating participants' achievements.
For any enquiries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia
Young marketers and brand managers will be given essential preparation for a successful future in the communications industry.
The academy is especially tailored for: Young Advertising Managers, Brand Managers, Business Development Managers Communications Managers, Marketing Managers, Media Managers and Sales Managers.
Combining seminar sessions with unique insights from industry leaders and exhibitions of the region's best creative work, this tailor-made academy gives up-and-coming marketers a bite-sized but in-depth industry education.
Here are just some examples of the learning that will take place at the Marketers Academy in 2019.
How the marketing and advertising industries are transforming in 2019, and a look to the future
Why data needs to be at the heart of what we do, and how it can be used to help us engage with our audiences
How start-up culture can revamp the marketing industry
There are so many digital channels - but how can you make the most of them and provide a key experience for your customers?
Khoo Kar Khoon is currently an independent advisor to several startup entrepreneurs in both Malaysia and Singapore, spanning across categories that include marketing, advertising, sales, data analytics, food technology, etc.
Khoo has also been appointed as the Independent Board of Director of Media Chinese International Limited, a public listed company in both Malaysia and HK Stock Exchange. Khoo is currently sitting on the Board of Ydigital Asia – a hybrid business consulting and digital agency in the region. Khoo is the former Communication Director of Nestle Malaysia, where he had instrumented many communication campaigns for more than fifteen key popular household brands in Malaysia including MILO, MAGGI, NESCAFE and KITKAT. Khoo joined Nestle in 2000 and rose from Media Manager to Communication Director, a role he held since 2009. Prior to joining the FMCG giant, Khoo was a key founding member of Zenith Media and he was also an accountant in Coopers & Lybrand - an international accounting firm before joining Zenith. Actively involved in growing the industry, Khoo is currently the Advisor and the Past President of Malaysia Advertisers Association, Executive Board Members of Asian Federation Of Advertisers and Member of the Board Of Advisor of UUM (University Utara Malaysia). Khoo has also been ranked top 10 in Asia’s Most Popular Person in Digital Advertising.
Social Media Officer, Royal Brunei Airlines, Brunei
The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.