Media Academy

An intensive three days of learning that gives a deeper understanding of the media landscape, and how this understanding will drive solutions to increase connections to the advertiser's audience.

27 - 29 September 2019

The Media Academy is open to young media professionals working for agencies and buyers.

The academy will give participants the opportunity to understand how to enhance their strategic thinking and utilise innovative solutions for marketing challenges. They will also discover emerging media and how to use customer insights to drive effective communication strategies.

For any enquiries about the Academy, please contact Ryhn Lee at

Who is it for?

The Media Academy is an invaluable opportunity to learn about creativity in today's media landscape, first-hand from leading industry experts.

The academy is especially tailored for: Account Managers, Account Executives, Strategy Managers, Media Specialists, Media Planners, Media Strategists, Social Media Co-ordinators and Strategic Content Planners.

How does it work?

You will join a select group of young media professionals for three days packed with learning and networking opportunities.

The course blends classroom teaching with exclusive presentations from industry leaders, seminars and workshops, tours of the work, networking events and more.

A huge range of great speakers.

Adeline Wing
Senior Planner, Wavemaker Global Solutions (GroupM Singapore) Singapore

What the Academy explored in 2018

Over three days academy participants learnt to understand the value and execution of creativity in media. The programme included:

Hear from Spikes winners

Inspiring case studies and presentations from previous Spikes Asia winners

Campaign success stories

In-depth exploration of a Spikes winning campaign, by the client and agency behind it

What the client wants

Insights from regional brands on understanding the client perspective

Analytics, metrics & ROI

Sessions on analytics, metrics, social media and measuring ROI

A technologist's view

The technologist’s perspective on new technologies, media channels and consumer behaviours

Media Academy Tutor


Head of Business and Distribution, Dentsu X

Klara leads business and distribution for Dentsu X, Singapore. From covering the brilliant basics, to defining complex logic systems for Telco one to one messaging, to instructing the right creative to infiltrate the latest technology platforms: she is able to make the complicated simple. With a history working in both creative and media agencies to pioneer new forms of digital content, she considers herself a self-confessed ‘tech geek’.

Klara moved to Singapore 5 years ago to open WPP’s Mobile First Agency Joule APAC office. There she held the position of Head of Strategy responsible for driving Unilever’s global mobile strategy across their billion dollar brands, developing and cascading assets to over 42 markets. Overseeing the strategic operations in South East Asia, she knows the region well including the art of wearing Batik in business and ordering a beef rendang (only little spicy) in Bahasa. In 2017, she then moved to OMD Singapore the lead the Marina Bay Sands account, being promoted to Head of Content, driving the creative agenda for accounts like Nivea, Eucerin, Glitsy and tech consulting on Apple.

Training and sharing knowledge have always been a motivation for her passion in her every day. In 2017, she launched ‘Whip it!’ a women only leadership program that progresses the gender balance by cultivating leadership acumen and self-confidence. She then evolved her work in Omnicom Media Group to coach future leaders under the program ‘Empower’ in 2018.

She was awarded ‘Campaign Asia’s Women to Watch’ 2017 where she was described as a ‘digital evangelist’. This follows other personal awards, including being voted 14th in The Drum’s ’50 under 30’ (2014), and a Cannes Young Media Star (2013). In Singapore, she is a veteran judge for the Tangrams, having judged in both 2017and 2018. She has an incredible amount of heart that she brings in her passion for our industry. She can’t wait to invent with the Spikes Future Leaders within the media academy!

Three days of sessions that gave me the full picture on current trends affecting creative and media. 

Harry Li
Digital Supervior, MS, China

More training opportunities at Spikes Asia 2019

The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.