The Tangrams Effectiveness Academy @ Spikes offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.
Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.
For any enquries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia
This is a comprehensive and intensive course designed to give young marketers, brand managers, and strategists the tools they need to deliver successful effectiveness.
Through smart consumer targeting, segmentation and insights
How to create an action plan for growth.
Developing, evaluation and optimising effective creative work.
Effective media and engagement strategies.
Measuring and demonstrating effectiveness.
It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.
The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.
ShuFen Goh is the co-founder and Principal of R3 - a global marketing consultancy working with 8 of the top 20 global marketers, with offices in Asia, North and South America, and Europe. With over two decades of experience in the creative industry and with corporate brands, she is a pioneer in advancing the practice of marketing effectiveness through optimisation of agency partnerships and measurement, working with companies such as Coca-Cola, Johnson & Johnson, Unilever, Visa and MasterCard. She has consulted and facilitated multiple successful digital transformation and benchmarking for companies from partnerships to capability building. ShuFen is President of the Institute of Advertising Singapore, an industry association for the marketing and communications sector, championing talent development and regional initiatives to position Singapore as the marcoms hub of Asia. Under her leadership, IAS has launched several breakthrough initiatives supported by the Singapore Economic Development Board, including the Upstart graduate training programme, mentorship for young executives by industry veterans and the only careers fair dedicated to marcoms.
Elfrida Szeto left the agency world after a decade working with companies that include Microsoft, HP and P&G. She joined R3 in 2008 and has worked with marketers like AB InBev, BMW, Cathay Pacific, Fonterra, Suntory, Standard Chartered Bank, Unilever and Visa. While the R3 Principal Consultant isn't working, she's busy planning her next holiday after conquering the Seven Wonders of the World and over a hundred UNESCO sites.
The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.