Tangrams Effectiveness Academy @ Spikes

This programme gives young marketers, brand managers and strategists everything they need to successfully deliver brand marketing strategies with effectiveness at their core.

26 - 28 September 2018

The Tangrams Effectiveness Academy @ Spikes offers young marketers, brand managers, and strategists essential preparation for a successful delivery of effectiveness through every step of their work.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

For any enquries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia

The Programme

This is a comprehensive and intensive course designed to give young marketers, brand managers, and strategists the tools they need to deliver successful effectiveness.

Generating disruption, differentiation and growth

Through smart consumer targeting, segmentation and insights

Designing business and marketing strategies

How to create an action plan for growth.

Developing effective creative work

Developing, evaluation and optimising effective creative work.

Progressing effective strategies

Effective media and engagement strategies.

The impact of effectiveness

Measuring and demonstrating effectiveness.

Who is it for?

It is an essential immersion for those who wish to adopt a strong effectiveness culture throughout their agencies. The academy is especially tailored for Young Advertising Managers, Brand Managers, Communications Managers, Marketing Managers, Media Planners, Planners, Project Managers, and Strategists.

How does it work?

The course is designed to share best practices and trade secrets for delivering brand and business growth throughout your agency.