Thursday 22 September
Associate Fellow, Institute on Asian Consumer Insight, CEO, Asian Consumer Intelligence
Nicole Fall is an Associate Fellow at the Institute on Asian Consumer Insight, as well as CEO of strategic research, innovation consultancy and trend forecasting agency Asian Consumer Intelligence. She has 19 years of experience in Asia (China, Hong Kong, Japan, Singapore & Malaysia) and specializes in FMCG categories with a primary focus on Asian consumer, consumption and product trends.
Her career spans roles as a journalist, trend forecaster, advertising planner, researcher and agency owner utilizing expertise in market analysis, reporting, project management, strategic research and new business development to ultimately help brands develop more effective goods and services. She had led the creation of a profitable member's-only online trend platform enabling development of new skill sets focused on user experience and design, digital content and editorial management, and launching a successful digital marketing strategy to promote this service.