Young Spikes Digital Academy

Young media professionals gain an invaluable opportunity to embrace innovation in creative technology and better understand the digital creative process while finessing their own unique style.

26 - 28 September 2018

The rise of the second screen, the integration of social media in our daily lives, big data and wearable tech are providing brands with countless new opportunities to communicate with consumers.

Clients now expect their agencies to deliver integrated digital and mobile solutions.

The Young Digital Academy focuses on innovation in creative technology and provides a richer understanding of the digital creative process.

For any enquries about the Academy, please contact Ryhn Lee at RyhnL@spikes.asia

The Programme

The course blends classroom teaching with exclusive presentations from industry leaders, seminars and workshops, tours of the work and more

Insights & Strategy

How to put an effective digital strategy into place.

Data Driven Ideas

How to use data and insights to power your ideas.

Decoding Innovation

How to drive a culture of innovation at your company.

Future of digital

The tools and experiences that uncover human insight.

Leadership skills

How to be an effective leader in a fast-changing landscape.

Who is it for?

This is a comprehensive course that caters to a wide range of disciplines. It's as relevant for art directors and copywriters as it is for creative technologists, visual designers, creative designers and coders.

How does it work?

The academy provides a unique learning environment where delegates can hear, share and create experiences that will give them the skills and confidence to take their work to the next level.

Digital Academy Theme

Creating meaningful impact through strategic digital marketing

Here are some of the topics we'll be covering under the Academy theme:

  • Looking beyond digital tactics – creating your strategy
  • Customer experience
  • Brand building in a digital world
  • The role of creativity in a digital world
  • How can you contribute to building a digital culture?
  • Look at range of digital technologies and discuss how they fit into your strategy, for example, AR, VR
  • Data-driven marketing – programmatic, audience segments, etc.
  • New ways of working in a digital world (eg agile, test and learn)

Digital Academy Tutor

Jodie Collins

Jodie Collins, Managing Director, Re/Digital

Jodie Collins is the Founder and Managing Director of Re/Digital, a strategy consulting and training firm that works with companies across Asia to guide them through digital and marketing transformation. She's an experienced strategy and digital leader who has been working in marketing, advertising and technology for 20 years, with 10 years based in China and Singapore while working across the APAC region.

She has worked for some of the world's leading media companies and agencies including News Corporation, OMD, M&C Saatchi and with clients including McDonald's, Johnson & Johnson, Celcom, Intel, Hilton and the BBC. She also mentors startups across Asia and is host of the podcast "Founders in Asia" where she interviews entrepreneurs about building their businesses in Asia.