Young Spikes Media Academy

An intensive three days of learning that gives a deeper understanding of the media landscape, and how this understanding will drive solutions to increase connections to the advertiser's audience.

26 - 28 September 2018

The Young Media Academy is open to young media professionals working for agencies and buyers.

The academy will give participants the opportunity to understand how to enhance their strategic thinking and utilise innovative solutions for marketing challenges. They will also discover emerging media and how to use customer insights to drive effective communication strategies.

For any enquries about the Academy, please contact Ryhn Lee at

The programme

The three days of learning are structured to help academy participants understand the value and execution of creativity in media. The programme includes:

Hear from Spikes winners

Inspiring case studies and presentations from previous Spikes Asia winners

Campaign success stories

In-depth exploration of a Spikes winning campaign, by the client and agency behind it

What the client wants

Insights from regional brands on understanding the client perspective

Analytics, metrics & ROI

Sessions on analytics, metrics, social media and measuring ROI

A technologist's view

The technologist’s perspective on new technologies, media channels and consumer behaviours

Who is it for?

The Young Media Academy is an invaluable opportunity to learn about creativity in today's media landscape, first-hand from leading industry experts.

The academy is especially tailored for: Account Managers, Account Executives, Strategy Managers, Media Specialists, Media Planners, Media Strategists, Social Media Co-ordinators and Strategic Content Planners.

How does it work?

You will join a select group of young media professionals for three days packed with learning and networking opportunities.

The course blends classroom teaching with exclusive presentations from industry leaders, seminars and workshops, tours of the work, networking events and more.

Pete Mitchell

Pete Mitchell

25+ years in media agencies working in the UK, Asia and the US, managing FMCG, Direct Response and B2B clients.Pete first moved to Asia in 2007 and lived initially in Bangkok and then later Singapore. He worked across APAC as a digital strategy director for IPG Mediabrands and later Ogilvy. In 2012 he moved to Chicago and into a global role directing BP’s digital media expansion across the US and Europe. He returned to Singapore in early 2015 onto the client side as Global Media Innovations Director for Mondelez International.

In October 2016 he co-founded Mutiny Consulting, a dedicated consultancy business for the Asia marketplace specialising in business transformation through digital marketing.

Currently Pete is the Global Communications Planning Lead for RB in their Infant Nutrition category, working mainly in China, ASEAN, the US, Canada and LATAM.