Senior Lecturer, SP Design School
Pedagogy Researcher, Dept of Educational Development
In his ninth year at the Singapore Polytechnic, Azhar is currently holding dual roles as a design educator there. He is currently a Senior Lecturer at its Design School specialising in advertising creative and integrated brand communications, and also a Pedagogy Researcher, focusing on the Simulated Practice and Critique pedagogies at the Polytechnic.
Starting his career as an advertising art director, Azhar went on to set up a boutique agency heading its creative department. He has worked with brands at many levels, but he finds working with local and inspiring brands seeking to find their brand voice in a cluttered market most challenging and fulfilling.
To further his belief in experiential education, Azhar founded The Student Agency at the Polytechnic. He has led students’ features at the London Design Festival, an industry mentorship with Droga5 in Sydney and also pitching campaigns to Greenpeace in Hong Kong .
Azhar has served as Academy Tutor at the Cheil Worldwide’s Spikes Academy since 2009. He has also featured at the Cannes Lion’s Young Lions Creative Academy