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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

EVERY TEAM NEEDS THE SPARK

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ClientADIDAS INTERNATIONAL
CategoryA02. TV - Best Use of Art Direction
TitleEVERY TEAM NEEDS THE SPARK
Product/ServiceSPORTSWEAR
Entrant Company:180 AMSTERDAM, THE NETHERLANDS
Advertising Agency:180 AMSTERDAM, THE NETHERLANDS
2nd Advertising Agency:TBWA\HAKUHODO (180\TBWA) Tokyo, JAPAN
Production Company:MJZ London, UNITED KINGDOM
Credits

Brief Explanation

‘Every Team Needs the Spark’ features Lionel Messi as the spark and introduces Zinedine Zidane as an enigmatic storyteller in the shadows. Zidane has traveled to Buenos Aires to search out the story of Messi and to discover this legend’s mystical beginnings. In the style of the graphic novel, Lionel Messi represents the adidas F50i boot and ‘lightning quick, game changing’ player type.