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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SHAN SHUI

Grand Prix

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ClientCEPF
CategoryB03. Print - Best Use of Illustration
TitleSHAN SHUI
Product/ServiceGLOBAL WARMING
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Credits

English Translation of Main Headlines:

A collaboration with a famous Shanghai artist, Yang Yong Liang -It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears. Global warming: Don’t let the nature come to an end.