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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

PAPER BATTLEFIELD

Grand Prix

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ClientNIKE HONG KONG
CategoryA02. Posters
TitlePAPER BATTLEFIELD
Product/ServiceNIKE BASKETBALL LEAGUE
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Design/Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Credits
Name Company Position
Spencer Wong McCann Worldgroup (hong Kong) Executive Creative Director
Nick Lim McCann Worldgroup (hong Kong) Creative Consultant
Terry Tsang McCann Worldgroup (hong Kong) Creative Director
Chris Fong McCann Worldgroup (hong Kong) Associate Creative Director
Wong Wai McCann Worldgroup (hong Kong) Associate Creative Director
Cherry Yiu McCann Worldgroup (hong Kong) Senior Art Director
Nicky Sun McCann Worldgroup (hong Kong) Art Director
Michael Chan McCann Worldgroup (hong Kong) Print Production Manager
Terry Tsang/Wong Wai McCann Worldgroup (hong Kong) Copywriter
Yen Lee McCann Worldgroup (hong Kong) Business Director
Penelope Yau McCann Worldgroup (hong Kong) Business Development Manager
Calton Chu McCann Worldgroup (hong Kong) Account Manager
Paul Swee Studio 13 Production Consultant

Brief Explanation

To bring to life the spirit of competiton of the Nike Basketball League on a 2D poster.

Describe the brief from the client:

To create a call-for-entry poster for the annual Nike Basketball League Competition, the most prestigious and competitive Basketball League in town.

Description of how you arrived at the final design:

We have literally translated the spirit of competition onto the posters. 350 poster were handmade by the players. Images of the top 10 players, each repreentating a unique skill were turnd into printing templates. Then they were invited to a silkscreen workshop to print their images on top of each other. The posters became their battlefield. The random cross-printing became their battles. And the printing process became our message.

Indication of how successful the outcome was in the market:

Places for the Nike Basketball League quickly filled up, and the posters became one of the most sought-after Nike collectibles among the players' community. More importantly, being their own creation, the posters meant more than just posters to the players the creative process became an exclusive and unique experience shared only by them in their community.