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Category

Award

PIXEL SHARPENER

ClientDLIT
ProductDIGITAL LEADERSHIP INTENSIVE TRAINING
EntrantOGILVY BEIJING, CHINA
Type of EntryCorporate or Brand Identity
CategoryCorporate Identity Schemes
TitlePIXEL SHARPENER
Product/ServiceDIGITAL LEADERSHIP INTENSIVE TRAINING
Entrant Company:OGILVY BEIJING, CHINA
Design/Advertising Agency:OGILVY BEIJING, CHINA
Credits
Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Wang Fei Ogilvy Beijing Associate Creative Director
Doug Schiff Ogilvy Beijing Copywriter
Wang Fei Ogilvy Beijing Art Director
Tracy Wu Ogilvy Beijing Producer

Brief Explanation

The challenge was designing a logo that would simply and succinctly express both the digital nature of the event, but also give a strong impression of the learning offered.

Describe the brief from the client:

Create an identity for strategic training that would reflect the digital nature of the offering.

Description of how you arrived at the final design:

The idea of pixels being sharpened was an interesting metaphor, with an equally fun wordplay.

Indication of how successful the outcome was in the market:

For the initial three-day event, attendance was 72% of those invited. There was enormous feedback from those who attended on both the name and the design of the identity. In addition, the USB-powered pencil sharpener was a much-appreciated gift that filled out the concept.