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Festival of Creativity
26 - 28 September 2018
Singapore

Category

Award

RICOCHET

ClientGOODMAID
CategoryA02. Posters
TitleRICOCHET
Product/ServiceGOODMAID RANGE
Entrant Company:PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA
Design/Advertising Agency:PUBLICIS COMMUNICATIONS MALAYSIA Petaling Jaya, MALAYSIA
Credits
Name Company Position
Calvin Soh Publicis Communications Malaysia Chief Creative Officer
Andy Soong Publicis Communications Malaysia Executive Creative Director
Andrew Shee Publicis Communications Malaysia Copywriter
Andy Soong Publicis Communications Malaysia Copywriter
Lee Kwee Keak/Norman Tang/Chong Khong Lum/Hong Xiao Yeen Publicis Communications Malaysia Art Director
Andy Soong Publicis Communications Malaysia Designer
Amy Chan Publicis Communications Malaysia Account Supervisor
Fai Ifl Studio Photographer
Norman Tang Ifl Studio Illustrator

Brief Explanation

Challenges: Low advertising budget and identifying the benefits that would be able to communicate the various GoodMaid products as each of them had their own strengths. Key objectives: Drive the effectiveness of the products.

Describe the brief from the client:

Create an ad to promote GoodMaid's full range of products to establish GoodMaid as the one solution for all your household cleaning needs.

Description of how you arrived at the final design:

We agreed that the one thing that all these GoodMaid products have in common is the extra superclean formulation for a polished finishing. Hence, we highlighted this benefit by demonstrating the brilliant shine after you've used any of the GoodMaid products.

Indication of how successful the outcome was in the market:

Within several days of launch, we garnered positive feedback from the client. Within a month or so, the client reported a healthy shelf off take for GoodMaid products.