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Festival of Creativity
26 - 28 September 2018
Singapore

Category

Award

BROKEN WINDOW

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ClientSULAKSHAN KULKARNI
CategoryA01. Corporate Identity Schemes
TitleBROKEN WINDOW
Product/ServiceSULAKSHAN KULKARNI CRICKET ACADEMY
Entrant Company:RED LION PUBLICIS Mumbai, INDIA
Design/Advertising Agency:RED LION PUBLICIS Mumbai, INDIA
Credits
Name Company Position
Priti Rodricks Redlion Designer
Priti Rodricks Redlion Photographer
Jyotindra Parelkar Redlion Illustrator
Elsie Nanji Redlion Partner
Punit Jagasia Redlion Partner
Shireesh Sabnis Redlion Client Servicing
Sudhakar Jadhav Redlion Production

Brief Explanation

The symbols of India's love for cricket were all around us, in window panes broken by a stray cricket ball from children playing in the street.We decided to use them as elements in our graphic identity.

Describe the brief from the client:

Our client, a cricket coaching academy in Mumbai, wanted us to create a corporate identity that captured India’s passion for cricket.

Description of how you arrived at the final design:

I went around the streets of Mumbai, and shot many broken windows as I walked around the city. The simplicity of the idea, made for a clean execution with a different window on each card. thereby forming an interesting set of buiness cards, envelopes and letterhead.

Indication of how successful the outcome was in the market:

The new identity made the Sulakshan Cricket Academy stand out amongst other cricket schools. It also resulted in a lot of smiles, nostalgic conversations and a 20% increase in inquiries in the month of October 2008.