86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
26 - 28 September 2018




CategoryA01. Corporate Identity Schemes
Product/ServiceDESERT SHOP
Name Company Position
Leng Soh Kinetic Singapore Art Director
Pann Lim Kinetic Singapore Art Director
Pann Lim Kinetic Singapore Creative Director
Michelle Lin Kinetic Singapore Writer
Leng Soh Kinetic Singapore Illustrator
Alicia Tan/Carolyn Teo Kinetic Singapore Account Servicing

Brief Explanation

Teenagers and young adults are always in search of the new. Ice-cream and frozen yogurt parlours are not uncommon. Hence there was a need to create an identity that resonates the fresh and quizzical that the target audience love.

Describe the brief from the client:

The client wanted the communication for the yogurt boutique to be refreshing, memorable and whimsical for the young crowd.

Description of how you arrived at the final design:

Yogurt is sour. Hence the name, Sour Sally. It became the name of the yogurt boutique and the unique character behind the whimsical make-believe world. She’s not an everyday comic figure but a unique character with funny oddities. Entirely hand-drawn, right down to the tiniest detail. The character interacts with the environment and everything about the frozen yogurt boutique oozes Sour Sally.

Indication of how successful the outcome was in the market:

The yogurt boutique was an instant hit. Soon, the hype took to the Internet and Facebook, and teenagers and young adults were raving about the new yogurt place in town. The boutique was seen as one of the coolest places to hang out and it serves up the most unique and tastiest treats. Within 7 months, 11 other boutiques were opened in Indonesia. And the rest is history.