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Festival of Creativity
26 - 28 September 2018
Singapore

Category

Award

MUGHAL MINIATURE

ClientBIGADDA.COM
CategoryA02. Posters
TitleMUGHAL MINIATURE
Product/ServiceBIGADDA.COM
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Design/Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA
Credits
Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Creative Director
Sajan Raj Kurup Creativeland Asia Copywriter
Vikram Gaikwad Creativeland Asia Art Director
Shimoni Shah Creativeland Asia Illustrator
Sudarshan Waghmare Creativeland Asia Illustrator
Giamaria Fernandes Creativeland Asia Illustrator
Tasneem Chhatrisa Creativeland Asia Illustrator
Karmel Fernando Creativeland Asia Account Supervisor

Brief Explanation

While Facebook and Orkut were perceived as the leaders in Social Networking in India - Bigadda.com had the most number of members on its site compared to any leading social networks and in effect was the real Indian No.1 Social Network with over 4.5 million members.

Describe the brief from the client:

To announce that Bigadda.com is India's Largest Social Networking Site with over 4.5 million members.

Description of how you arrived at the final design:

A poster was designed which was inspired by Mughal Miniature paintings which were traditional paintings made for Mughal Kings with detailed illustrations of their daily life including hunting scenes, war scenes, courtroom scenes, etc. The Bigadda Painting uses this same technique to depict the various aspects of online social networking like sharing photos, videos, chatting, gaming, blogging, sending virtual hugs, etc.

Indication of how successful the outcome was in the market:

Bigadda.com clearly was recalled as the No.1 Indian Social Networking site after the campaign.