86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
26 - 28 September 2018




CategoryA02. Posters
Design/Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA
Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Creative Director
Sajan Raj Kurup Creativeland Asia Copywriter
Vikram Gaikwad Creativeland Asia Art Director
Shimoni Shah Creativeland Asia Illustrator
Sudarshan Waghmare Creativeland Asia Illustrator
Giamaria Fernandes Creativeland Asia Illustrator
Tasneem Chhatrisa Creativeland Asia Illustrator
Karmel Fernando Creativeland Asia Account Supervisor

Brief Explanation

While Facebook and Orkut were perceived as the leaders in Social Networking in India - Bigadda.com had the most number of members on its site compared to any leading social networks and in effect was the real Indian No.1 Social Network with over 4.5 million members.

Describe the brief from the client:

To announce that Bigadda.com is India's Largest Social Networking Site with over 4.5 million members.

Description of how you arrived at the final design:

A poster was designed which was inspired by Mughal Miniature paintings which were traditional paintings made for Mughal Kings with detailed illustrations of their daily life including hunting scenes, war scenes, courtroom scenes, etc. The Bigadda Painting uses this same technique to depict the various aspects of online social networking like sharing photos, videos, chatting, gaming, blogging, sending virtual hugs, etc.

Indication of how successful the outcome was in the market:

Bigadda.com clearly was recalled as the No.1 Indian Social Networking site after the campaign.