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Festival of Creativity
26 - 28 September 2018
Singapore

Category

Award

APPY FIZZ - THE INDIAN AL GORE

ClientPARLE AGRO
CategoryA02. Posters
TitleAPPY FIZZ - THE INDIAN AL GORE
Product/ServiceSPARKLING APPLE DRINK
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Design/Advertising Agency:CREATIVELAND ASIA Mumbai, INDIA
Credits
Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Creative Director
R. Venkatraman Creativeland Asia Copywriter
Sajan Raj Kurup Creativeland Asia Copywriter
Huzefa Kapadia Creativeland Asia Copywriter
Lokesh Karekar Illustrator
Jay Gala Creativeland Asia Account Supervisor

Brief Explanation

Festival season in the Indian market brings along a war of Freebies & Promotional offers. Appy Fizz - a sparkling apple drink from Parle Agro, the largest Indian Beverage company had to come up with a relevant attractive freebie. And compete in the freebie war for the first time with large multi-national Cola/beverage brands with practically one tenth their budgets. We then created a mock social campaign against global warming to promote the free icemaker trays.

Describe the brief from the client:

To promote free icemakers being given away with Appy Fizz Sparkling Apple Drink.

Description of how you arrived at the final design:

These posters were as a part of a promotional campaign to announce that Appy Fizz was giving away Icemaker Trays free. Appy Fizz - the walking, talking bottle, was put on the pedestal and was styled as the INDIAN AL GORE. A sense of organic, litho graph and hand painted feel was maintained in all the pieces of work to add to the propaganda feel.

Indication of how successful the outcome was in the market:

The campaign stood out in the cacophony of regular freebie advertising and portrayed AppyFizz as the Indian Al Gore and the icemakers - his weapon against global warming.