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Festival of Creativity
26 - 28 September 2018
Singapore

Category

Award

WELLA WATERCOLOR WOMEN

ClientPROCTER & GAMBLE
CategoryA02. Posters
TitleWELLA WATERCOLOR WOMEN
Product/ServiceWELLA HAIR DYE
Entrant Company:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Design/Advertising Agency:LEO BURNETT MANILA Makati City, THE PHILIPPINES
Credits
Name Company Position
Raoul S. Panes Leo Burnett Manila Executive Creative Director
Mike Dela Cuesta/Sheila Dela Cuesta Leo Burnett Manila Creative Directors
Sheila Dela Cuesta/Therese Endriga Leo Burnett Manila Copywriters
Mike Dela Cuesta/Mon Pineda Leo Burnett Manila Art Directors
John Ross Photographer
Mark Taduran/Robert Perez Leo Burnett Manila Digital Imaging
Marissa Abayari Leo Burnett Manila Print Producer
Gello Jamias Leo Burnett Manila Art Buyer
Jet Darisan Leo Burnett Manila Account Manager

Brief Explanation

Wella has little advertising support and the task was to create presence in places where it truly matters, i.e. beauty salons where decisions involving hair color are made and acted upon.

Describe the brief from the client:

The brief was to simply communicate the beautiful results you get when you use Wella hair colors.

Description of how you arrived at the final design:

Instead of using actual hair, we used colorful dyes and captured the incredible hair-like images they made as they touched water. The dyes blossoming into women’s hair truly celebrates the beauty of Wella-colored hair.

Indication of how successful the outcome was in the market:

The Watercolor Women were placed in two of the city’s more popular, high-end salons. They were well received by the stylists as well as their patrons. The posters were regarded as artworks on display and piqued customers’ curiosity and interest, enough to make Wella their choice for their hair color treatment.