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Category

Award

COKE BOTTLES

Short List
ClientCOCA-COLA PACIFIC
ProductCOCA-COLA
EntrantEURO RSCG SINGAPORE, SINGAPORE
Type of EntryCorporate or Brand Identity
CategoryPosters
TitleCOKE BOTTLES
Product/ServiceCOCA-COLA
Entrant Company:EURO RSCG SINGAPORE, SINGAPORE
Design/Advertising Agency:EURO RSCG SINGAPORE, SINGAPORE
Credits
Name Company Position
Victor Ng Euro RSCG Singapore Executive Creative Director
Alfred Wee Euro RSCG Singapore Associate Creative Director
Wong Wai Ling Euro RSCG Singapore Copywriter
Jimmy Kim Euro RSCG Singapore Art Director
Seah Ting Ting Euro RSCG Singapore Art Director
Evan Magic Cube Illustrator
Nico Demus Loh Typographer
Samantha Van Iddekinge Euro RSCG Singapore Account Supervisor
Daphne Pang Euro RSCG Singapore Account Manager
Joel Sh Ng Euro RSCG Singapore Production Manager
Leonardo O'grady Coca-cola Pacific Advertiser's Supervisor

Brief Explanation

We invited the audience to open happiness, with light-hearted messages in the shape of iconic Coke bottles.

Describe the brief from the client:

To introduce Coca-Cola's new Open Happiness platform to a relatively young audience.

Description of how you arrived at the final design:

Light-hearted messages executed in a breezy manner bring out the full flavour of the Open Happiness platform. The posters are also instantly recognisable as belonging to Coke even without overt Coke branding.

Indication of how successful the outcome was in the market:

The posters got a lot of attention and helped the audience relate to the new Open Happiness platform.