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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

WISH I COULD BE TRUE TO MYSELF

Grand Prix
ClientSONY MUSIC ENTERTAINMENT
CategoryC03. Interactive Tools & Applications, including mobile advertising
TitleWISH I COULD BE TRUE TO MYSELF
Product/ServiceARTIST PROMOTION
Entrant Company:ROBOT COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Yuki Kishi Dentsu Creative Director
Murai Yosuke Dentsu Copywriter
Kei Terasaki Dentsu Agency Producer
Shinya Kishiro Robot Communications Chief Film Producer
Yasuhiro Kawasaki Robot Communications Film Producer
Tomoko Tanaka Robot Communications Interactive Designer
Takahiro Miki Stardust Music/Inc. Director
Hiroyuki Howa Zig9 Cinematographer

Brief Explanation

The purpose of this campaign is to advertise the Japanese singer-songwriter JUJU's new song, "SUNAO NI NARETARA -Wish I could be true to myself.-". We have got the mission from the client to develop the innovative mobile campaign which no one has ever tried before. And then we developed brand-new method of mobile movie which is named "Pair Movie". We leveraged this technique for this song promotion and have produced the original movie of 5 episodes. It's streamed for free in the campaign site from Dec. 1st 2008 to Feb.14th 2009.