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Category

Award

PLASTIC VORTEX

ClientPROJECT KAISEI
ProductCHARITY
EntrantFLEISHMAN-HILLARD HONG KONG, HONG KONG
Type of EntryWebsites
CategoryPublic Service, Charity & Fund Raising
TitlePLASTIC VORTEX
Product/ServiceCHARITY
Entrant Company:FLEISHMAN-HILLARD HONG KONG, HONG KONG
Advertising/Web Design Agency:FLEISHMAN-HILLARD HONG KONG, HONG KONG
Credits
Name Company Position
James Hacking Fleishman-Hillard Account Director and Head of Digital Integration
Bronney Hui Fleishman-Hillard Designer

Brief Explanation

Designed/developed in-house by PR firm on pro-bono basis. It is the glue that holds the PR campaign together. • It is the means for accepting donations • It features a unique Google Earth Tracking tool • It contains a video widget, multimedia content and downloadable information • It is linked to/from Facebook, Youtube and Twitter (also managed by agency) • It is updated daily with messages, partner information and media coverage that has been secured by agency It has been the mechanism to help Project Kaisei secure enough funding, in a record six-months, to launch its first expedition to the Plastic Vortex.