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Category

Award

HONG KONG 10K – RUN AROUND THE EARTH

Short List
ClientNIKE HONG KONG
ProductSPORTSWEAR
EntrantRAZORFISH Hong Kong , HONG KONG
Type of EntryWebsites
CategoryConsumer Products
TitleHONG KONG 10K – RUN AROUND THE EARTH
Product/ServiceSPORTSWEAR
Entrant Company:RAZORFISH Hong Kong, HONG KONG
Advertising/Web Design Agency:RAZORFISH Hong Kong, HONG KONG
Credits
Name Company Position
Grace Ho Razorfish General Manager
Endy Fung Razorfish Executive Creative Director
Jerry Chu Razorfish Associate Creative Director
Vinza Chu Razorfish Interactive Designer
Ray Chan Razorfish Senior Copywriter
Syenhuei Hung Razorfish Associate Project Director
Opal Li Razorfish Assistant Project Manager
Karen Schale Razorfish Project Executive

Brief Explanation

The campaign objective was to create and sustain interest in running among key target audience (youth aged 16-25). The game provided an unique online running experience to our target audience, to make them feel more engaged to running. In the website, users could run in front of the webcam, then the website sense their speed and mimic the run in different places of the world, powered by Google earth.