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Category

Award

DISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING.

Short List
ClientNESTLÉ DEEP SPRING
ProductNATURAL MINERAL WATER
EntrantPUBLICIS SHANGHAI, CHINA
Type of EntryDigital Tools
CategoryBest Use of Email Marketing
TitleDISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING.
Product/ServiceNATURAL MINERAL WATER
Entrant Company:PUBLICIS SHANGHAI, CHINA
Advertising/Web Design Agency:PUBLICIS SHANGHAI, CHINA
Credits
Name Company Position
Jacqueline Ye Publicis Shanghai Creative Director
Dave Chen Publicis Shanghai Art Director
Tammy Ko Publicis Shanghai Copywriter
Pascal Dubreuil Publicis Shanghai Business Director
Elsa Zhou Publicis Shanghai Account Director
Jason Huang Publicis Shanghai Account Executive

Brief Explanation

With few budget, we decide to use contangious virus idea to spread by direct e-mails, using contangious ideas to communicate deep spring’s USP. Using an interactive device, you can easily get the deep spring concept, and can have conversation between consumer and brand.Via sampling survey on consumers who had received the email to understand the interaction to "deep spring", 90% of consumers can remember the brand and the product's feature, meanwhile, 70% of them forwarded this interactive experience to their friends.