DISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING.
|Client||NESTLÉ DEEP SPRING|
|Product||NATURAL MINERAL WATER|
|Entrant||PUBLICIS SHANGHAI, CHINA|
|Type of Entry||Digital Tools |
|Category||Best Use of Email Marketing|
|Title||DISCOVERING THE 250 METERS DEEP SPRING E-ADVERTISING.|
|Product/Service||NATURAL MINERAL WATER |
|Entrant Company:||PUBLICIS SHANGHAI, CHINA|
|Advertising/Web Design Agency:||PUBLICIS SHANGHAI, CHINA|
With few budget, we decide to use contangious virus idea to spread by direct e-mails, using contangious ideas to communicate deep spring’s USP.
Using an interactive device, you can easily get the deep spring concept, and can have conversation between consumer and brand.Via sampling survey on consumers who had received the email to understand the interaction to "deep spring", 90% of consumers can remember the brand and the product's feature, meanwhile, 70% of them forwarded this interactive experience to their friends.