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Category

Award

2009 Direct & Sales Promotion

Title Client Product/Service Entrant Company Country Award
A01 Mailings
CANDLE
WWF PHILIPPINES / EARTH HOUR
LEO BURNETT MANILA Makati City THE PHILIPPINES
Bronze Spike
COVER WITH HEART
HUASHAN SOCIAL WELFARE FOUNDATION / CHARITY ENVELOPE
JWT TAIWAN Taipei CHINESE TAIPEI
Short List
UNCOVER
CHINA ORGANIZATION AGAINST DOMESTIC VIOLENCE / ANTI DOMESTIC VIOLENCE CAMPAIGN
DDB CHINA GROUP Shanghai CHINA
Short List
MONSTERS, INK
PRISM PAPYRUS / FEDRIGONI (SYMBOL FREELIFE RASTER)
McCANN ERICKSON INDIA Mumbai INDIA
Silver Spike
WORLD MAP
LAND ROVER OWNERS CULB / LAND ROVER
LOWE CHINA Shanghai CHINA
Short List
I ALMOST STARRED IN TRANSFORMERS 2
CHEVROLET / AUTOMOBILES
ARC WORLDWIDE Kuala Lumpur MALAYSIA
Bronze Spike
A02 Premiums & Giveaways
MEMO PAD
PANTOGAR / HAIR REVITALISER
JWT HK Hong Kong HONG KONG
Short List
PUMPING HEART
ROTARY BLOOD BANK, ROTARY INTERNATIONAL / BLOOD BANK
LEO BURNETT INDIA New Delhi INDIA
Short List
TRUE PRICE T-SHIRTS
WWF SINGAPORE / CORPORATE PUBLIC SERVICE
DDB WORLDWIDE Singapore SINGAPORE
Short List
A04 Direct Response Digital Media
PEACE MIRROR
SHISEIDO / D PROGRAM
HAKUHODO KETTLE Tokyo JAPAN
Gold
Spike
RAFFLES PLACE GHOST
GMP RECRUITMENT SERVICES / RECRUITMENT AND HR CONSULTANCY
McCANN ERICKSON SINGAPORE SINGAPORE
Gold
Spike
FATE’S IN YOUR HANDS
WWF CHINA / WWF
BBH CHINA Shanghai CHINA
Silver Spike
BRUCE LEE POWER
NOKIA / NOKIA N96 BRUCE LEE LIMITED EDITION
JWT BEIJING CHINA
Silver Spike
A05 Alternative Media
HANDWRITTEN NEWSPAPER
SCHWAN-STABILO MARKETING / MARATHON PEN
NAGA DDB/RAPP MALAYSIA SELANGOR MALAYSIA
Short List
LOTTERY TICKET
WILDLIFE CONSERVATION SOCIETY / PROTECT THE WILDLIFE
GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou CHINA
Bronze Spike
ART AGAINST DRINK DRIVING
HELP / ANTI-DRINK DRIVING AWARENESS CAMPAIGN
BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze Spike
LONGEST FOOTBALL DRIBBLE
PEPSICO INTERNATIONAL / PEPSI
BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Short List
COTO-TAMA
NHK ENTERPRISES, INC. / DIGITAL ART FESTIVAL TOKYO 2008
HAKUHODO Tokyo JAPAN
Silver Spike
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY / KIT KAT
JWT JAPAN Tokyo JAPAN
Gold
Spike
LET GANDHI TALK - CURRENCY
IN GANDHI'S SHOES / NON-PROFIT ORGANISATION
PUBLICIS INDIA Gurgaon INDIA
Short List
B01 Corporate Information
VERB DICTIONARY
IBM INDIA / COMPANY CLIENT COMMUNICATION
OGILVY & MATHER Bangalore INDIA
Short List
PAPER BATTLEFIELD
NIKE HONG KONG / NIKE BASKETBALL LEAGUE
McCANN WORLDGROUP Hong Kong HONG KONG
Short List
B02 Consumer Products
TANGLE
GARMIN CHINA / NÜVI®765 NAVIGATION SYSTEM
OGILVY ACTION Shanghai CHINA
Bronze Spike
PROJECT SUN STOPPER
JOHNSON & JOHNSON / NEUTROGENA ULTRA SHEER
DDB WORLDWIDE Singapore SINGAPORE
Short List
BRUCE LEE POWER
NOKIA / NOKIA N96 BRUCE LEE LIMITED EDITION
JWT BEIJING CHINA
Gold
Spike
I ALMOST STARRED IN TRANSFORMERS 2
CHEVROLET / AUTOMOBILES
ARC WORLDWIDE Kuala Lumpur MALAYSIA
Short List
B03 Consumer Services
MINI MOVIE
WEGO LOVE MOTEL / MOTEL
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
Silver Spike
FLIRTING WITH SOUND
MTRC / ELEMENTS MALL
McCANN WORLDGROUP Hong Kong HONG KONG
Silver Spike
B04 Business Equipment & Services
RAFFLES PLACE GHOST
GMP RECRUITMENT SERVICES / RECRUITMENT AND HR CONSULTANCY
McCANN ERICKSON SINGAPORE SINGAPORE
Gold
Spike
B05 Public Service, Charity & Fund Raising
TIGERS SAVES TIGERS!
JAPAN WILDLIFE CONSERVATION SOCIETY / TIGER CONSERVATION FUND
DENTSU Tokyo JAPAN
Short List
SPECIAL OLYMPICS MESSAGE RELAY
SPECIAL OLYMPICS JAPAN / SPECIAL OLYMPICS
SHIGAYA-GUMI Tokyo JAPAN
Short List
LOTTERY TICKET
WCS(WILDLIFE CONSERVATION SOCIETY) / PROTECT THE WILDLIFE
GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou CHINA
Bronze Spike
WELL
UNICEF / MILLENNIUM DEVELOPMENT GOAL FOR WATER AND SANITATION
TBWA\TEQUILA SINGAPORE SINGAPORE
Short List
BACKPOCKETING
MUMBAI RAILWAY POLICE / RAILWAY COMMUTER AWARENESS
LEO BURNETT- ARC WORLDWIDE INDIA Mumbai INDIA
Short List
FATE’S IN YOUR HANDS
WWF CHINA / WWF
BBH CHINA Shanghai CHINA
Bronze Spike
DONKEY THRASHES TIGER
SANCTUARY ASIA / SANCTUARY MAGAZINE
CONTRACT ADVERTISING INDIA Mumbai INDIA
Silver Spike
ONE WALK
JET' LI ONE FOUNDATION / CHARITY
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze Spike
C01 Integrated Direct Mail Campaign
DONKEY THRASHES TIGER
SANCTUARY ASIA / SANCTUARY MAGAZINE
CONTRACT ADVERTISING INDIA Mumbai INDIA
Bronze Spike
TEACH INDIA
BENNETT COLEMAN / THE TIMES OF INDIA NEWSPAPER
JWT INDIA Mumbai INDIA
Grand Prix
D01 Event and Field Marketing
LISTEN
KOREA HEART FEDERATION / HEART DISEASE CAMPAIGN
CREATIVIA Seoul KOREA
Bronze Spike
EYE IN THE SKY
KG SCIENTIFIC AUTOMATION / GPS-BASED PET TRACKING DEVICE
OGILVY ACTION Shanghai CHINA
Bronze Spike
FATE’S IN YOUR HANDS
WWF CHINA / WWF
BBH CHINA Shanghai CHINA
Short List
RENEWS
JAKARTA POST-WWF / NEWSPAPER RECYCLE
HAKUHODO INDONESIA Jakarta INDONESIA
Short List
FLIRTING WITH SOUND
MTRC / ELEMENTS MALL
McCANN WORLDGROUP Hong Kong HONG KONG
Silver Spike
D02 New Product Launch/Re-launch
SAVE THE WORDS
OXFORD FAJAR / OXFORD DICTIONARY
Y&R Singapore SINGAPORE
Silver Spike
STADIUM OF DREAMS
THAI ASIA PACIFIC BREWERY / HEINEKEN
LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok THAILAND
Bronze Spike
BRUCE LEE GAME OF DEATH
NOKIA / NOKIA N96 BRUCE LEE LIMITED EDITION
JWT BEIJING CHINA
Gold
Spike
D03 Merchandising/In- store Marketing inc. Promotional Packaging
MEDAL CHASE
ANTA / SPORTS
JWT SHANGHAI CHINA
Short List
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY / KIT KAT
JWT JAPAN Tokyo JAPAN
Bronze Spike