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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

HUMAN VENDING MACHINE WORLD TOUR

Grand Prix

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ClientUNIQLO
CategoryB05. Best use of Ambient Advertising: Stunts & Live Advertising
TitleHUMAN VENDING MACHINE WORLD TOUR
Product/ServiceHEATTECH
Entrant Company:DENTSU Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Credits

Description of Ambient execution:

Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.