HUMAN VENDING MACHINE WORLD TOUR
|Category||B05. Best use of Ambient Advertising: Stunts & Live Advertising|
|Title||HUMAN VENDING MACHINE WORLD TOUR|
|Entrant Company:||DENTSU Tokyo, JAPAN|
|Advertising Agency:||DENTSU Tokyo, JAPAN|
Description of Ambient execution:
Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing
'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.