|Category||A11. Publications & Media|
|Product/Service||MAX TELEVISION |
|Entrant Company:||TBWA\INDIA Mumbai, INDIA|
|Advertising Agency:||TBWA\INDIA Mumbai, INDIA|
|Production Company:||FOOTCANDLES Mumbai, INDIA|
After the huge success of the first Indian Premier League, the challenge for the agency was to create pull for the second season. The idea was to position Indian Premier League as the singular event that brings together the diversity of India.