|2 of 3 Campaign|
|Category||A12. Financial Products & Services|
|Product/Service||K - SME CREDIT |
|Entrant Company:||OGILVY & MATHER Bangkok, THAILAND|
|Advertising Agency:||OGILVY & MATHER Bangkok, THAILAND|
|Production Company:||PHENOMENA Bangkok, THAILAND|
In Thailand, SMEs that borrow on credit have a very short repayment window, normally less than 5 years. It puts pressure on business owners and forces them to be quick with repayments, which sometimes can lead to problems and undesirable outcomes.
With Kasikorn bank’s K-SME Credit, repayment times have been lengthened to an unprecedented 10 years. By choosing K-SME Credit, Toi and his company can make repayments at their leisure without being unnecessarily pressured.