THE FEATHER LEADS US TO THE REVOLUTION VOL.2
|Client||ADIDAS JAPAN |
|Category||A01. TV - Best Use of Animation|
|Title||THE FEATHER LEADS US TO THE REVOLUTION VOL.2|
|Entrant Company:||TBWA\HAKUHODO Tokyo, JAPAN|
|Advertising Agency:||TBWA\HAKUHODO Tokyo, JAPAN|
|Production Company:||MONSTER ULTRA Tokyo, JAPAN|
At the center of the story is the design inspiration for the Japan National Team jersey, which features a feather pattern from the mythical creature called Yatagarasu, a three-legged crow. The Yatagarasu empoweres the players and is the symbol for the country to rally behind to the World Cup.