|Client||HYUNDAI MOTOR COMPANY AUSTRALIA|
|Category||A03. TV - Best Use of Art Direction|
|Product/Service||I45 LAUNCH |
|Entrant Company:||REVOLVER Sydney, AUSTRALIA|
|Advertising Agency:||INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA|
|Production Company:||REVOLVER Sydney, AUSTRALIA|
The ad has all been filmed in camera and brings to life in water the tests, commitment and investment that Hyundai has dedicated itself to, in bringing every i45 to market. The Hyundai i45 is part of the new Hyundai design philosophy of ‘fluidic sculpture’. Central to the execution of the creative idea, is an amazing use of water droplet technology in the TV commercial. Using a highly sophisticated rig flown in from Canada for the stunning water effect, the team created a range of beautiful imagery and shapes within the cascading water.