STIR SOMETHING DEEP INSIDE
|Category||A02. TV - Best Use of Computer Graphics/Special Effects|
|Title||STIR SOMETHING DEEP INSIDE|
|Product/Service||CLUB CHOCOLATE |
|Entrant Company:||JWT SYDNEY, AUSTRALIA|
|Advertising Agency:||JWT SYDNEY, AUSTRALIA|
|Production Company:||COLLIDER Sydney, AUSTRALIA|
We all know that chocolate can elicit strong emotional responses. To relaunch Club, Nestle’s dark chocolate range, JWT Sydney imagined the brain’s response to eating Club, and then visualised these responses using the chocolate.